#25 A week in the name of medicines safety – part 2

Drug Safety Matters

To mark #MedSafetyWeek, which took place from 6–12 November, we’re releasing a special two-part episode on pharmacovigilance communication campaigns. In this second part, we hear from three #MedSafetyWeek veterans – Anne-Cécile Vuillemin from the Ministry of Health in Luxembourg, Ban Al-Shimran from the Iraqi Ministry of Health, and Frieda Shigwedha from the Therapeutic Information and Pharmacovigilance Centre in Namibia – about what makes a successful campaign.

Tune in to find out:

• Why you should always tailor your communication strategy to your setting
• How to deal with the financial, cultural, and logistical challenges of campaign planning
• What to keep in mind if you are new to #MedSafetyWeek

Want to know more?

You can read a summary of this episode on the Uppsala Reports news site.
To learn more about #MedSafetyWeek, check out the hashtag online and visit the campaign website, where you will also find free social media materials in several languages.
This is the second of a two-part episode on pharmacovigilance communication campaigns. Listen to the first part here.
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About UMC
Read more about Uppsala Monitoring Centre and how we work to advance medicines safety.

Chapters

1. #25 A week in the name of medicines safety – part 2 (00:00:00)

2. Intro (00:00:15)

3. Pharmacists as ambassadors (00:01:23)

4. Regional pharmacovigilance centres (00:05:29)

5. Public relations partners (00:07:00)

6. Simple but effective materials (00:09:01)

7. Dealing with trolls (00:10:07)

8. Measuring impact (00:11:01)

9. Gaining internal support (00:13:00)

10. Finding external sponsors (00:14:32)

11. Engaging doctors (00:15:51)

12. Picking the right language (00:16:49)

13. Adapting to different cultures (00:18:58)

14. Reaching remote communities (00:20:09)

15. Complementary perspectives (00:21:36)

16. Motivating healthcare professionals (00:23:28)

17. Plan early (00:24:56)

18. Start simple (00:26:26)

19. Focus on what you have (00:28:47)

20. Outro (00:31:25)