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Mike Kaput On How To Get Value From Out-Of-The-Box AI Applications - Episode 2

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Manage episode 303628849 series 2984858
Content provided by Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about how out-of-the-box AI is providing immediate value to businesses of all types.

Highlights:
4:04 Mike's day to day & background
11:30 Use cases & Planning
28:02 Ethics & Bias
36:45 Where do you start with AI in marketing?
40:00 Differentiation vs Standardization
43:30 Barriers to entry
47:35 Humans in the AI loop
Contact Mike:
Mike@pr2020.com
https://www.linkedin.com/in/mikekaput/
Links:
Marketing AI Institute
MAICON 2022
State of Marketing AI Report
The AI Powered Enterprise
Thanks to our sponsors:
Earley Information Science
CMSWire
Thanks to our sponsors:

  continue reading

Chapters

1. Mike Kaput On How To Get Value From Out-Of-The-Box AI Applications - Episode 2 (00:00:00)

2. Mike's Day to Day (00:03:45)

3. Top Use Cases & Planning (00:11:28)

4. Ethics & Bias (00:27:56)

5. Where do you start? (00:36:48)

6. Differentiation vs Standardization (00:40:11)

7. State of Marketing AI Report (00:43:17)

8. Humans in the loop (00:47:32)

48 episodes

Artwork
iconShare
 
Manage episode 303628849 series 2984858
Content provided by Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about how out-of-the-box AI is providing immediate value to businesses of all types.

Highlights:
4:04 Mike's day to day & background
11:30 Use cases & Planning
28:02 Ethics & Bias
36:45 Where do you start with AI in marketing?
40:00 Differentiation vs Standardization
43:30 Barriers to entry
47:35 Humans in the AI loop
Contact Mike:
Mike@pr2020.com
https://www.linkedin.com/in/mikekaput/
Links:
Marketing AI Institute
MAICON 2022
State of Marketing AI Report
The AI Powered Enterprise
Thanks to our sponsors:
Earley Information Science
CMSWire
Thanks to our sponsors:

  continue reading

Chapters

1. Mike Kaput On How To Get Value From Out-Of-The-Box AI Applications - Episode 2 (00:00:00)

2. Mike's Day to Day (00:03:45)

3. Top Use Cases & Planning (00:11:28)

4. Ethics & Bias (00:27:56)

5. Where do you start? (00:36:48)

6. Differentiation vs Standardization (00:40:11)

7. State of Marketing AI Report (00:43:17)

8. Humans in the loop (00:47:32)

48 episodes

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