Poop Jokes and the Art of Connecting: John Gonzalez, NEORSD

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Northeast Ohio can be proud of its sewer district, not only for the skill with which it manages our wastewater and protects our water resources but also for the skill with which it connects with the public, especially its Twitter followers. How did the Northeast Ohio Regional Sewer District amass more than 60,000 die-hard Twitter followers here in Cleveland and across the globe? In this episode, we speak with Communications Director John Gonzalez about how he uses humor, humanity, sports memes, and more to help people care about the infrastructure beneath their feet and the employees working to protect our environment and health 24-7. Stay with us and hear why poop jokes never get old, about Project Clean Lake, career opportunities, what not to flush, and how a holiday voicemail had everybody crying. The NEORSD isn't just about the business of wastewater treatment; it's about building community through our shared experiences.
Guest:
John Gonzalez, Communications Director, Northeast Ohio Regional Sewer District
Resources:
Hear the Holiday Message - [phone]
NEORSD Educational Resources
Clean Water Works Podcast
Project Clean Lake
Careers at NEORSD
Twitter Account @neorsd
How Did a Sewer District Grow a National Twitter following?
What Science Communicators Can Learn from Sewer Twitter?

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Chapters

1. Poop Jokes and the Art of Connecting: John Gonzalez, NEORSD (00:00:00)

2. About NEORSD (00:00:04)

3. Sponsor Promo, Good Nature Organic Lawn Care (00:11:16)

4. Engaging Audiences (00:13:52)

5. Connecting With Customers via Voicemail & Social Media (00:18:14)

6. What Not to Flush (00:31:02)

7. Clean Water Fest, Career Opportunities, Social Media (00:38:58)