CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to Reduce Churn in Subscriptions (#317)

Ecommerce Coffee Break - Digital Marketing Podcast for Everyone Who Sells Online

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com
Topics discussed in this episode:

• Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retention
• What types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products)
• Why simple loyalty programs focused on referrals can be more effective than complex point systems
• What types of rewards and tiers can be effective in loyalty programs, from bonus points to exclusive perks
• How unredeemed loyalty points can become a financial liability for businesses
• What strategies can help reduce churn in subscription-based businesses

Links & Resources
Website: https://smartrr.com/
Shopify App Store: https://apps.shopify.com/smartrr
LinkedIn: https://www.linkedin.com/company/smartrrapp/
X/Twitter: https://x.com/smartrr_app?lang=en
Get access to more free resources by visiting the podcast episode page at
t.ly/A_4-a
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

How did you like this episode? Send us a Text Message.

Get Your "Founder's Sidekick" today

With “Founder’s Sidekick,” you’ll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.
Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com