Brand Building Is World Building

Ecommerce Conversations

Joe Anhalt is a New York-based copywriter turned designer turned all-around marketer. He consults with direct-to-consumer ecommerce companies on growth strategies, including branding.
He emphasizes storytelling and conveying a brand’s point of view. “You can bring shoppers into your world,” he said. “Brand-building is like world-building.”
In this episode, he addresses multiple growth tactics, including marketing channels, design essentials, multichannel selling, and, yes, the importance of the brand.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6quN
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com