It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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TurnTo Founder On Using Past Customers For New Sales
MP3•Episode home
Manage episode 156826793 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.
…
continue reading
484 episodes
MP3•Episode home
Manage episode 156826793 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.
…
continue reading
484 episodes
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