The Future Of Ad Spend: Why Prescient AI Attracted $10M To Transform Ecommerce Brands

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mike True, The Co-founder and CEO of Prescient.

In this episode, Mike shares how Prescient uses past spending data and smart AI to make marketing budgets work better. They go beyond just using platforms like Facebook and Google. We’ll learn how Prescient AI helps with tricky issues like data privacy, figuring out where sales come from, and planning the right mix of ads. Their approach is great for online stores making over $10 million a year.

Mike explains why tracking data over time is important. He also talks about how ads on one platform can boost sales on another – that’s called the halo effect. We’ll hear how marketing has changed from old methods to new ones that look at many touchpoints.

Mike shares a cool story about how Prescient helped a company called HexClad. He also tells us how easy it is for stores to start using Prescient, thanks to their pre-built connections and smart AI models. Plus, we’ll learn how they deal with new privacy rules, like Apple’s iOS updates and Google’s cookie changes.

Even with all this AI talk, Mike reminds us that human gut feelings and creativity are still super important. If you’re curious about using AI in your business, Prescient offers demos to check it out.

Tune in to discover how to make your marketing better and grow your online store in today’s changing world. Don’t forget to visit ecommercefastlane.com/prescient for extra resources and to book a demo. Let’s dive in!

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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