))
How to Get 100K TikTok Followers with Head of Brand for Piglet in Bed, Rhiannon Johns
Manage episode 408116810 series 3530774
Content provided by Barney Cox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barney Cox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at luxury homeware brand Piglet in Bed.
We discuss:
- How the brand has created a distinct brand ethos and online presence
- Why it’s important to invest in your brand from the very beginning to build loyalty with customers
- How the brand used a ‘gentle’ approach on TikTok to build a community of 100k followers
- Working with content creators to help build brand awareness
- Opening their first brick-and-mortar store, and the challenges it brings from a branding perspective
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
11 episodes
Share
