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From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

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Manage episode 434954701 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023.

Hit PLAY to hear:

  • Why honesty and transparency are key for any brand
  • The role of preorders in building a successful business
  • Thinking long-term
  • Practicing sustainability in your business
  • Why product quality trumps quantity

Key timestamps to dive straight in:

[05:20] Commuter cycling brand failed to reach potential.

[07:14] Nick’s determination to build a successful business.

[11:51] House-husband, kids, mental health, brand growth.

[15:35] High-growth businesses erode brand, face downfall.

[17:44] Preorder, exclusivity, anticipation, positive reviews.

[19:49] Growth is a metric of a business.

[23:44] Creativity blossoms when money is scarce.

[24:57] Listen to Nick’s Top Tips!


Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

539 episodes

Artwork
iconShare
 
Manage episode 434954701 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023.

Hit PLAY to hear:

  • Why honesty and transparency are key for any brand
  • The role of preorders in building a successful business
  • Thinking long-term
  • Practicing sustainability in your business
  • Why product quality trumps quantity

Key timestamps to dive straight in:

[05:20] Commuter cycling brand failed to reach potential.

[07:14] Nick’s determination to build a successful business.

[11:51] House-husband, kids, mental health, brand growth.

[15:35] High-growth businesses erode brand, face downfall.

[17:44] Preorder, exclusivity, anticipation, positive reviews.

[19:49] Growth is a metric of a business.

[23:44] Creativity blossoms when money is scarce.

[24:57] Listen to Nick’s Top Tips!


Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

539 episodes

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