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Ep. 032 - HELP! I have thousands of products, where should I focus my price decision making?
Manage episode 331821185 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making.
We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day.
This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insights can help.
This episode is hosted by Philip Huthwaite, CEO & Founder of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
57 episodes
Share
Manage episode 331821185 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making.
We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day.
This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insights can help.
This episode is hosted by Philip Huthwaite, CEO & Founder of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
57 episodes
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Similar to eCommerce Matters
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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…
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
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…
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