It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep. 031 - UNLOCK: Improve CPA with Pricing
Manage episode 319969236 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!
57 episodes
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Manage episode 319969236 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!
57 episodes
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Similar to eCommerce Matters
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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