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Ep. 031 - UNLOCK: Improve CPA with Pricing
Manage episode 319969236 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!
57 episodes
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Manage episode 319969236 series 3250103
Content provided by BlackCurve. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlackCurve or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!
57 episodes
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Similar to eCommerce Matters
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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