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3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Manage episode 435583714 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Austin, joins us to break down the three big reasons why this holiday season is so unusual and what you need to do to navigate it successfully.
Cyber Monday in December? Yep, that's happening, and it’s throwing off all our usual planning and forecasting.
A shorter holiday period: Thanksgiving and Black Friday are the latest they can possibly be, leaving us with less time to drive revenue.
Election year impacts: Political ad spending is set to spike, driving up advertising costs and impacting consumer behavior.
We’ll walk you through the strategies we’re using to adapt, from adjusting media plans and offer strategies to taking advantage of post Christmas opportunities. Don't miss our detailed breakdown of how to stay ahead in this condensed and competitive holiday season. Stay tuned for more insights from our channel experts in the coming weeks!
Make sure to like, subscribe, and hit the notification bell to stay updated on all things eCommerce this Q4. Let's tackle this weird holiday season together!
Show Notes:
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
267 episodes
Share
Manage episode 435583714 series 2659750
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Austin, joins us to break down the three big reasons why this holiday season is so unusual and what you need to do to navigate it successfully.
Cyber Monday in December? Yep, that's happening, and it’s throwing off all our usual planning and forecasting.
A shorter holiday period: Thanksgiving and Black Friday are the latest they can possibly be, leaving us with less time to drive revenue.
Election year impacts: Political ad spending is set to spike, driving up advertising costs and impacting consumer behavior.
We’ll walk you through the strategies we’re using to adapt, from adjusting media plans and offer strategies to taking advantage of post Christmas opportunities. Don't miss our detailed breakdown of how to stay ahead in this condensed and competitive holiday season. Stay tuned for more insights from our channel experts in the coming weeks!
Make sure to like, subscribe, and hit the notification bell to stay updated on all things eCommerce this Q4. Let's tackle this weird holiday season together!
Show Notes:
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
267 episodes
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Similar to Ecommerce Playbook: Numbers, Struggles & Growth
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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