What Does the Latest Meta Update Mean? Ft. Luke Austin

Ecommerce Playbook: Numbers, Struggles & Growth

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4M ago 19:06

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Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t optimize against it?

CTC Director of Growth Strategy Luke Austin joins Richard on the pod this week to talk about the rollout of the Engaged Customers Audience and how you can harness it to get insight into customer LTV.

Show Notes:

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