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Stop Testing Creative
Manage episode 421837633 series 1095397
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story.
Show Notes:
Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
237 episodes
Manage episode 421837633 series 1095397
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story.
Show Notes:
Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
237 episodes
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