Franchising Fitness: Lessons from the Expansion of Spartans Boxing Clubs w/ Russell Harrison, CEO - EP252

Economics Explored

Show host Gene Tunny interviews Russell Harrison, CEO of Spartans Boxing Club. They discuss the rise of boutique boxing gyms, the benefits of boxing for fitness and mental health, and the challenges of expanding a fitness franchise globally. Russell describes how Spartans uses technology to enhance the member experience and how boxing training can benefit corporate executives and employees. Hear from Russell about Spartans’ "White Collar Boxing" events, where high-performing corporate executives and professionals undergo 12 weeks of boxing training, culminating in a black-tie gala event.

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What’s covered in EP252

• Introduction (0:00)
• Ensuring Safety in Boxing (3:13)
• Fitness Benefits of Boxing (6:01)
• Training and Techniques at Spartans Boxing Clubs (8:32)
• Expansion into the Australian Market (10:20)
• Boutique Fitness Market and Franchise Model (13:43)
• Gender Balance and Market Demographics (35:03)
• Corporate Wellness and Holistic Health (35:20)
• White Collar Boxing (43:10)
• Final Thoughts and Future Plans (45:16)

Takeaways

1. Community-Driven Gyms: Spartans Boxing Club focuses on creating accessible, community-oriented gyms that cater to a wide demographic, including families and professionals.
2. Franchise Success: Spartans Boxing's franchise model is designed to be mutually beneficial, with a focus on providing value and support to franchisees.
3. Holistic Wellness: Beyond physical fitness, Spartans Boxing integrates mental health programs, showing the importance of a holistic approach to well-being.
4. Global Expansion: Spartans Boxing has successfully expanded into multiple countries by adapting its business model to local markets and regulations.
5. Boutique Fitness Trends: The rise of boutique gyms like Spartans Boxing reflects a shift towards more personalised, community-focused fitness experiences.

Links relevant to the conversation

Spartans Boxing Club:

https://spartansboxing.com/

A study reporting “Boxing appears to be an effective treatment for persons with Parkinson’s disease”:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9837687/

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