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Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand

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Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on the basics!

Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!)

In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others!

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 396106141 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on the basics!

Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!)

In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others!

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

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