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Booking a Ticket to Email Success with Ice Travel Group

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Manage episode 406430342 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pack your bags for a travel-themed episode of Email After Hours!

With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers.

But winning subscriber engagement in a saturated industry is no day at the beach.

To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group.

He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 406430342 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pack your bags for a travel-themed episode of Email After Hours!

With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers.

But winning subscriber engagement in a saturated industry is no day at the beach.

To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group.

He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

33 episodes

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