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How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)

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Manage episode 430686366 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs.

Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game.

In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 430686366 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs.

Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game.

In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

41 episodes

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