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Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance

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Manage episode 371775915 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices.

In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.

In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 371775915 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices.

In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.

In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodes

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