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Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

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Manage episode 426770994 series 3534967
Content provided by Sella Yoffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sella Yoffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Timestamped Chapters:
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2's experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2's involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of "cheap and cheerful" email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
---
https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 426770994 series 3534967
Content provided by Sella Yoffe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sella Yoffe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Timestamped Chapters:
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2's experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2's involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of "cheap and cheerful" email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
---
https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
  continue reading

7 episodes

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