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#14: Why your marketing isn't working and how to fix it
Manage episode 389036012 series 3511640
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In this episode, Cassandra Duffill discusses why marketing may not be working for natural health practitioners and provides solutions to fix it.
The main themes covered include lack of clarity, content mistakes, selling solutions, the secret sauce, and consistency. We emphasise the importance of understanding your ideal client, their problem, and the solution you offer.
This episode also highlights the need for a balanced content strategy that includes entertainment and educational elements.
Consistency in executing a marketing plan is emphasized as a key factor in achieving results. Taking action and implementing these strategies can lead to improved marketing outcomes.
Key takeaways
- Lack of clarity about your ideal client, niche, and solution can hinder your marketing efforts.
- A balanced content strategy that includes entertainment and educational elements is crucial for engaging your audience.
- Focus on selling solutions to your clients' problems rather than just promoting your qualifications or package inclusions.
- Consistency in executing your marketing plan is key to achieving results and building a persistent presence.
- Taking action and implementing these strategies can lead to improved marketing outcomes for health practitioners.
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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!
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Chapters
1. Content Mistakes (00:00:00)
2. Lack of clarity (00:03:34)
3. Selling Solutions (00:12:47)
4. The Secret Sauce You're Missing (00:17:18)
5. Consistency (00:23:56)
6. Taking Action (00:28:40)
53 episodes
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