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#51: Consistency Killers & How To Combat Them
Manage episode 436544527 series 3511640
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In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging.
Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes.
We talk about strategies to overcome these barriers:
- why you need to set goals and how
- where your marketing plan and content calendar fit into it
- how your brand voice can be consistent
So join me, Cass Duffill, while we discuss all things consistency and how you can overcome them to get results with your online digital marketing.
Chapters
00:00 The Importance of Consistency in Marketing
03:05 Identifying and Overcoming Barriers to Consistency
09:33 Setting Clear Goals for Consistency
11:42 Creating a Marketing Plan and Content Calendar
13:34 Delegating Tasks and Establishing a Strong Brand Voice
19:47 Taking Intentional Action and Making Progress
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