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Key Accounting Topics for Marketing Agencies
Manage episode 443554943 series 3479072
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Having supported the bookkeeping and accounting needs of many marketing agencies over the years, SmartBooks routinely addresses a few key accounting topics to help clients get the most out of their financial reporting. In this episode guest Lindsay Jarosch highlights these issues.
More specifically, this episode includes:
- Benefits of a segmented chart of accounts
- Accounting for client media purchases made by the agency
- Profit modeling for the firm
- Using performance metrics to manage pricing and staffing
- The value of 12-week forecasts
- Tax planning and management
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/
Chapters
1. Key Accounting Topics for Marketing Agencies (00:00:00)
2. Benefits of a segmented chart of accounts (00:01:37)
3. Accounting for clients media purchases (00:14:08)
4. Benefits of adopting accrual accounting (00:21:59)
5. Using financial performance metrics to go beyond the financials statements (00:27:56)
6. Managing client/project profitablity (00:32:57)
7. Making hiring and staffing decisions using Labor Value Multiple and variable cost considerations (00:36:22)
8. Budgeting and forecasting (00:41:44)
23 episodes
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