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EFM08 – Brett Stewart – From 0 to 10 Million Website Views a Year – CoFounder MudRunGuide
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Brett Stewart Show Summary
Obstacle Course Racing is one of the fastest growing endurance sports in the world. You’re probably familiar with Spartan Race, Tough Mudder and Warrior Dash already, but just how big is this industry and who’s driving it? Brett Stewart is founder of the world’s largest site for OCR, Mud Run Guide, with over 10 million visits a year.
Highlights from Brett Stewart’s show:
- What are Mud Runs and Obstacle Course Racing (OCR)?
- Spartan Race, Tough Mudder, Ninja Warrior Races and OCR World Championships
- How Brett grew Mud Run Guide from a hobby to a website with over 10 million views a year
- How Brett transformed his fitness from being the kid picked last in school sports to an Ironman triathlete, ultramarathoner, fitness model, running and triathlon coach
- How being disappointed with his overweight wedding photos in October 2001 propelled his journey into extreme fitness
- How Brett published 15 best-selling fitness books over a 6 year period
- How failure propelled Brett to do better in both fitness and business
- How building relationships and partnerships with key players in the industry were key to growing his business
- Brett’s advice for entrepreneurs who want to build a project or website out of their own endurance passions
- Why having passion is not enough to build a successful business
- Why it’s important to build your core team and fans in growing your business both to validate your idea and your passion
- Should you quit the day job to follow your dreams?
Brett Stewart Show Notes and Mentions
- Mud Run Guide
- Brett Stewart on Linkedin
- OCR World Championship
- Spartan Race
- Tough Mudder
- Brian’s Beachside Boogie
- Brett Stewart on Amazon
- Explorer Chick
- Joe De Sena (Founder Spartan Race)
- Margaret Schlachter (Editor in Chief)
- Chris Lewis (Co-Founder)
- Greg Dillion Kayathlon Ireland
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