The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Empowering Sales Development with AI and Success Secrets: A Conversation with Nick Kennedy
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Manage episode 367300205 series 2971102
Content provided by Eric Quanstrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Quanstrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of “The Enterprise Sales Development Podcast” we had the pleasure to talk to Nick Kennedy, Customer Success Manager at CIENCE. Nick discusses the importance of effective strategies for sales development, providing actionable tips to boost performance. He emphasizes leveraging AI as a tool to augment, not replace, human interaction. Additionally, Nick offers a tantalizing glimpse into the factors behind CIENCE's remarkable growth, providing valuable insights for organizations aiming to excel in customer success. Tune in this episode to learn about this and much more! WHAT YOU’LL LEARN Sales development strategies How to properly use AI on SDR teams Sneack peak of CIENCE’s secrets to success QUOTES “Getting that clear line of site in terms of what SDRS are hearing from prospects and what they're reading from prospects coming back to them is the best way to optimize.” - Nick Kennedy [7:22] “Refining the ICP, I feel like you have to look at the probabilities, you have to look at where you've had success in the past as well, and try to capitalize on that success.” - Nick Kennedy [11:32] “I will say AI is not the best at writing emails, it's very good at personalizing, it's very good at creating segmented messaging that addresses specific challenges, goals, KPI'S even owned by specific roles.” - Nick Kennedy [29:44] TIMESTAMPS [0:00] - Meet Nick Kennedy [4:04] - Is relevance the number one criteria for success? [6:46] - Nick on getting feedback from campaigns [9:54] - The problem with broad ICP’s [13:48] - Metaphorical sales changes throughout the years in CIENCE [20:50] - How CIENCE has evolved in the last years [24:36] - What has changes in sales development according to Nick [28:38] - Nick’s experience using CIENCE’s AI tools [41:36] - Nick on AI prompts [49:28] - Connect with Nick Kennedy CONNECT Nick Kennedy's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
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116 episodes
MP3•Episode home
Manage episode 367300205 series 2971102
Content provided by Eric Quanstrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Quanstrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of “The Enterprise Sales Development Podcast” we had the pleasure to talk to Nick Kennedy, Customer Success Manager at CIENCE. Nick discusses the importance of effective strategies for sales development, providing actionable tips to boost performance. He emphasizes leveraging AI as a tool to augment, not replace, human interaction. Additionally, Nick offers a tantalizing glimpse into the factors behind CIENCE's remarkable growth, providing valuable insights for organizations aiming to excel in customer success. Tune in this episode to learn about this and much more! WHAT YOU’LL LEARN Sales development strategies How to properly use AI on SDR teams Sneack peak of CIENCE’s secrets to success QUOTES “Getting that clear line of site in terms of what SDRS are hearing from prospects and what they're reading from prospects coming back to them is the best way to optimize.” - Nick Kennedy [7:22] “Refining the ICP, I feel like you have to look at the probabilities, you have to look at where you've had success in the past as well, and try to capitalize on that success.” - Nick Kennedy [11:32] “I will say AI is not the best at writing emails, it's very good at personalizing, it's very good at creating segmented messaging that addresses specific challenges, goals, KPI'S even owned by specific roles.” - Nick Kennedy [29:44] TIMESTAMPS [0:00] - Meet Nick Kennedy [4:04] - Is relevance the number one criteria for success? [6:46] - Nick on getting feedback from campaigns [9:54] - The problem with broad ICP’s [13:48] - Metaphorical sales changes throughout the years in CIENCE [20:50] - How CIENCE has evolved in the last years [24:36] - What has changes in sales development according to Nick [28:38] - Nick’s experience using CIENCE’s AI tools [41:36] - Nick on AI prompts [49:28] - Connect with Nick Kennedy CONNECT Nick Kennedy's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
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116 episodes
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