The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
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The Future of Shopping is all about Event Marketing
Manage episode 203208043 series 1909623
Content provided by Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode I explain you how the rules of event marketing can be applied to retail concepts.
It is first of all about creating a solid Brand DNA for your shop.
After that I go into detail on :
- how to create a highly experiential shop
- adding the Human Touch
- being relevant to people and planet
Let's connect on Instagram : https://www.instagram.com/lapinquotidien/
Or via Linkedin : https://www.linkedin.com/in/laurentlootens/
Or via our website : www.lapinquotidien.com
36 episodes
The Future of Shopping is all about Event Marketing
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Share
Manage episode 203208043 series 1909623
Content provided by Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode I explain you how the rules of event marketing can be applied to retail concepts.
It is first of all about creating a solid Brand DNA for your shop.
After that I go into detail on :
- how to create a highly experiential shop
- adding the Human Touch
- being relevant to people and planet
Let's connect on Instagram : https://www.instagram.com/lapinquotidien/
Or via Linkedin : https://www.linkedin.com/in/laurentlootens/
Or via our website : www.lapinquotidien.com
36 episodes
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Similar to Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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