Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

https://www.mellermarketing.com/stop

16:03

Learn about the differences between Alzheimer's and dementia, and how Alzheimer's disease progresses. We talk about why catching the disease early can make a big difference. Dr. Sharon Cohen and Dr. Yaakov Stern walk us through the stages of Alzheimer's disease, from when there are no symptoms to when memory issues start to show. They explain the stages of Alzheimer’s and how it develops over time. We also hear from Kelly, who explains her personal experiences and concerns about developing Alzheimer’s, and what she does about it. For links to resources and information covered in this series, visit our website at HealthUnmuted.com/resources What did you think of this episode? We’d love to hear from you. Please visit healthunmuted.com/feedback to let us know! Rethinking Alzheimer’s Disease was made possible with support from Eisai Inc. [00:00:00] Introduction [00:03:10] What's the difference between Alzheimer's disease and dementia? [00:07:04] When does Alzheimer’s begin to develop? [00:09:08] What is Mild Cognitive Impairment (MCI)? [00:10:36] What is subjective cognitive decline? [00:11:59] What is preclinical Alzheimer's disease? [00:13:13] Why is it important to detect Alzheimer’s disease early? Disclaimer: The content provided in this podcast is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by this podcast or its guests is solely at your own risk. ©2024 Mission Based Media Ltd • April 2024 • AD-M2059…

about a year ago 33:19

MP3•Episode home

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally
Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales
Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar
Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone
Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process
General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

🛑✅ FREE LIVE WEBINAR by Brenda Meller :

Stop Chasing Clients. Start Attracting Them.
Your LinkedIn Recipe for Business Growth

Choose from one of these upcoming two dates:

Thursday, March 20 at 3:30 pm ET
or
Saturday, March 22 at 11 am ET

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Chapters

1. Repurposing Book Content Into Different Mediums (00:00:00)

2. Effective Book Marketing Strategies (00:12:33)

3. Utilizing Book Content for Marketing (00:22:24)

156 episodes

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneurs #Coaching #Authors #LinkedIn Tips

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

published about a year ago

MP3•Episode home

🛑✅ FREE LIVE WEBINAR by Brenda Meller :

Stop Chasing Clients. Start Attracting Them.
Your LinkedIn Recipe for Business Growth

Choose from one of these upcoming two dates:

Thursday, March 20 at 3:30 pm ET
or
Saturday, March 22 at 11 am ET

https://www.mellermarketing.com/stop

Chapters

1. Repurposing Book Content Into Different Mediums (00:00:00)

2. Effective Book Marketing Strategies (00:12:33)

3. Utilizing Book Content for Marketing (00:22:24)

156 episodes

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneurs #Coaching #Authors #LinkedIn Tips

All episodes

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Visibility Unlocked: A LinkedIn Profile Mini Audit of Kim Groshek Ep 156 12:46

12 hours ago12:46

12:46

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers In this episode, I'm joined by fellow Innovation Women member, Kim Groshek . Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions. If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource. 00:00 Introductions 00:37 Understanding Kim's Business and Clients 01:34 Profile Header Optimization 03:16 Custom Link and Header Image Tips 05:37 About Section Best Practices 07:50 Final Tips and Call to Action 09:19 Conclusion and Invitation to Innovation Women / Speaker Friends Friday 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Using Your Strengths to Find Your Next Dream Job at Any Age with Gehan "G" Haridy-Ardanowski - Ep 155 17:22

8 days ago17:22

17:22

Discover Your Strengths to Find Your Dream Job In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24 00:00 Introduction to the Live-a-thon Event 00:27 Gehan's Presentation and LinkedIn Recommendation 01:49 Introduction to G's Talk 03:47 G's Background and Transition Journey 07:09 Understanding and Embracing Your Strengths 12:48 Q&A and Final Thoughts Connect with Gehan on LinkedIn: https://www.linkedin.com/in/gehanharidy/ 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Hey Brenda: What Tech Do You Use? Ep 154 1:08:25

16 days ago1:08:25

1:08:25

What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different types of technology? I answer all these questions and more in this episode. This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business. I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories. This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations. I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack. 00:00 Introduction and Episode Overview 00:36 Starting the Tech Review: Tripods 04:09 Using Multiple Cell Phones 05:39 Microphone Troubleshooting and Recommendations 18:55 Headsets and Speakers 25:27 Lighting Solutions for Your Setup 31:41 Additional Tech Gadgets and Wrap-Up 33:45 Handy Tools for Audiobook Recording 35:18 LED Lighting Setup 36:59 Rocket Book and Home Scale 38:46 Fun Props for Video Recording 39:07 Celebrating Business Wins with a Bell 40:17 Conference Swag and Purple Cow 42:50 Pro Tips for Video and Live Streaming 48:20 Engaging with Your Audience 58:14 Q&A and Final Thoughts Watch it on YouTube: https://www.youtube.com/live/Tgxmx__-0j8?si=eP5XxMawVWlPGSff 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Using Your Strengths to Make the Shift with Dr. Brian Grossman Ep 153 16:03

23 days ago16:03

16:03

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance. He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities. Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth. 00:00 Introduction and Episode Overview 00:58 Meet Dr. Brian Grossman 02:25 The Shift from Employee to Solopreneur 04:37 Overcoming Mental Barriers 06:44 Using Strengths to Succeed 09:07 Brian's Personal Journey and Insights 11:04 Final Thoughts and Call to Action Connect with Brian on LinkedIn: https://www.linkedin.com/in/drbriangrossman/ Check out Brian's resources & programs: https://www.positiveintelligence.com/ 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
What is Your LinkedIn SSI & Why Should You Care Ep 152 11:50

30 days ago11:50

11:50

What is the LinkedIn SSI (Social Selling Index)? Why should I care about my LinkedIn SSI? How is the LinkedIn SSI score calculated? What are the four categories that make up the LinkedIn SSI, and how many points are possible in each? What does "Establish your Professional Brand" mean in the context of LinkedIn SSI? How can I "Find the Right People" on LinkedIn to improve my SSI? What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area? How can I "Build Relationships" on LinkedIn to increase my SSI? How does the LinkedIn SSI relate to sales performance and opportunities? How can I find my LinkedIn SSI score? What is a good LinkedIn SSI score? How can I use my LinkedIn SSI score as a benchmark? Understanding LinkedIn's Social Selling Index (SSI) In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed. The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships. I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion. https://www.mellermarketing.com/mylinkedinssi 00:00 Introduction to LinkedIn SSI 00:35 Understanding the Social Selling Index 01:50 Breaking Down the Four Categories of SSI 01:58 Establish Your Professional Brand 02:34 Find the Right People 03:40 Engage with Insights 04:37 Build Relationships 05:29 Why SSI Matters 06:29 How to Check Your SSI Score 07:11 Personal SSI Insights and Conclusion 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151 38:05

5 weeks ago38:05

38:05

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, working with a CPA? Who does a good support team consist of? Could you give us some examples of what a startup cost would be compared to what is an operating cost? What are those common mistakes or pitfalls that we need to be avoiding? What do you recommend for someone who hasn't done their mileage yet and needs to before tax time? Do you recommend people try to do their taxes themselves? What's the difference between cash base versus accrual base? In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently. 00:00 Introduction and Episode Context 00:33 Meet Michelle Carley: Bookkeeping Expert 01:43 The Importance of Organized Accounting 07:17 Top Tips for Tax Preparation 10:40 Advice for Solopreneurs and Established Businesses 16:36 Common Bookkeeping Mistakes to Avoid 21:15 Cash Basis vs. Accrual Basis Explained 22:10 QuickBooks: Overkill or Essential? 22:35 Navigating QuickBooks Challenges 24:01 Live Q&A Session Begins 25:23 Mileage Tracking for Self-Employed 27:25 Tax Preparation Tips for Self-Employed 29:22 Profit First: A Money Management System 31:37 Free Resources and Offers 32:32 Connecting on LinkedIn and Final Thoughts Originally aired in July 2024 ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150 14:44

6 weeks ago14:44

14:44

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout. I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts. 00:00 Introduction and Yearly Reflection 01:04 Podcast Goals and Publishing Frequency 01:30 Expert Positioning and Episode Mix 02:01 Episode Performance and Listener Insights 06:16 Buzzsprout Features and Achievements 08:31 Editing Techniques and Tools 12:53 Monetization and Future Plans 14:13 Conclusion and Listener Engagement ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Getting Your Point Across with Shep Sheperdigian Ep 149 29:26

7 weeks ago29:26

29:26

Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:00 Introduction and Welcome 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using Themes and Storytelling 13:21 Overcoming Public Speaking Anxiety 14:57 Using Humor and Self-Deprecation 16:21 Practical Tips for Presentations 20:49 Using Teleprompters Effectively 25:27 Connecting with Shep on LinkedIn 27:37 Conclusion and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn Profile Mini-Audit for Coach / Consultant: Angie Cox Ep 148 16:02

8 weeks ago16:02

16:02

Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit. ✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery. ✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging. ✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building. ✅ Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles. ✅ Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts. ✅ Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility. ✅ Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me. ✅ By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators. Watch it on YouTube: https://youtu.be/N4-wCftnkI0 Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn PREMIUM Pages - new feature alert! Ep 147 7:12

9 weeks ago7:12

7:12

Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. Watch the video of this episode on YouTube: https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp 00:00 Introduction to LinkedIn Premium Company Pages 00:14 Navigating to the Admin View 00:25 Checking for Premium Page Access 00:56 Evaluating the ROI of Premium Pages 01:24 Key Features of LinkedIn Premium Pages 02:23 Auto Invites and Growing Followers 03:10 LinkedIn Ads Credit and Considerations 04:19 Conclusion and Final Thoughts 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Side Hustle v. Jump Ship: Insights from Jenny Kay Pollock Ep 146 12:52

10 weeks ago12:52

12:52

Join me as I welcome Jenny Kay Pollock , who delivered a talk at the SHIFT-LIVE-A-Thon event , "Side Hustle v. Jump Ship." 00:16 Jenny's Background and Side Hustle Journey 01:00 Leveraging AI in Business 02:48 Side Hustle vs. Jumping Ship 03:44 Evaluating Your Current Situation 04:51 Building a Solid Foundation 05:29 Strategies for Side Hustles 06:12 Scaling and Making the Jump 07:55 Financial Planning and Support Systems 09:37 Key Takeaways and Conclusion 10:10 Q&A and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn for Course Creators CHECKLIST Review Ep 145 19:37

11 weeks ago19:37

19:37

This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators 00:00 Introduction to LinkedIn for Course Creators 00:25 Background and Course Overview 01:36 Tip 1: Promote in Your Header and Headline 05:32 Tip 2: Utilize Custom Links 07:10 Tip 3: Add to Your Experience Section 08:40 Tip 4: Announce Your New Role 09:51 Tip 5: Set an Away Message 12:12 Tip 6: Connect with Webinar Registrants 14:32 Tip 7: Encourage Social Sharing 16:54 Conclusion and Final Thoughts If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful! 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Are You A Speaker? Listen to this LinkedIn Profile Mini Audit of Nancie Steinberg Ep 144 10:51

12 weeks ago10:51

10:51

Are You A Speaker? Watch this LinkedIn Profile Mini Audit of Nancie Steinberg https://www.linkedin.com/in/nanciesteinberg/ Watch it on YouTube: https://youtu.be/VjQQzChK7bI?si=lcLUiKsLaqibDLkE?sub_confirmation=1 Tips for Optimizing Your LinkedIn Profile for Speaking Engagements HEADLINE: ✅ Include the word "speaker" prominently. ✅Consider the most important keywords you want your target audience to see. ✅Prioritize "speaker" based on your goals. SKILLS Section: ✅Add "speaker" or "public speaker" as a top skill. ✅Rank skills based on importance. ABOUT Statement: ✅ Clearly state that you are open to speaking engagements. ✅ List your areas of expertise. ✅ Provide a bulleted list of sample talk topics. ✅Include a call to action directing people to your speaking information. PROFILE PHOTO: ✅ Ensure a professional and engaging headshot. HEADER Image: ✅ Use branding elements consistent with your consulting business. ✅ The message should work for both speaking and consulting roles. ADDITIONAL TIPS: ✅ Utilize AI tools to generate talk topic ideas. ✅ Consider creating a dedicated speaker webpage on your website or platform like Innovation Women. ✅ Leverage podcast interviews or virtual meetings as opportunities to showcase your speaking abilities. These tips will help you effectively position yourself as a sought-after speaker and attract more speaking opportunities via your LinkedIn profile and activities. FREE CHECKLIST LinkedIn for Speakers Checklist https://www.mellermarketing.com/linkedin-for-speakers 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Why Mindset Matters In Business Growth with Terry Bean Ep 143 48:45

13 weeks ago48:45

48:45

Why Mindset Matters In Business Growth with Terry Bean Ep 143 First aired on YouTube on March 26, 2024. Watch it on YouTube: https://youtube.com/live/89y2g4ptRjo?sub_confirmation=1 Key Tips from Terry Bean Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36) Cultivate an Abundance Mentality: Share knowledge and opportunities with others. Believe that there is enough for everyone to succeed. (00:06:28) Practice Co-opetition: Collaborate with competitors to create a stronger industry. Find ways to work together for mutual benefit. (00:06:49) Be Intentional: Focus on your core offerings and avoid distractions. Don't be afraid to say no to opportunities that don't align with your goals. (00:23:31) Invest in Personal Branding: Build a strong personal brand that reflects your values and expertise. This will attract ideal clients and opportunities. (00:21:23) Build Genuine Relationships: Network with others to build strong relationships. Focus on quality over quantity. (00:19:28) Continuously Learn and Adapt: Stay up-to-date on industry trends and develop new skills. Be willing to adapt to change. (00:04:36) 🛑✅ FREE LIVE WEBINAR by Brenda Meller : Stop Chasing Clients. Start Attracting Them. Your LinkedIn Recipe for Business Growth Choose from one of these upcoming two dates: Thursday, March 20 at 3:30 pm ET or Saturday, March 22 at 11 am ET https://www.mellermarketing.com/stop ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Transform Your LinkedIn Profile with a Mini-Audit Featuring Dr. Sina Smith Ep 142 19:46

14 weeks ago19:46