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Building Black Community Through Podcasting: How Ona Oghogho Transitioned From Corporate America to Entrepreneurship
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Ever been intrigued by the world of podcasting and how it can be harnessed to tell authentic stories while growing brands? Prepare for an eye-opening journey as guest host Dr. Briana Barner, an Assistant Professor of Black Podcast Studies at the University of Maryland, interviews Ona Oghogho, founder of the BlackPod Collective. Ona shares her unique journeys into podcasting as not only a host but curator of community.
We explore how podcasting transcends beyond just producing initial episodes, diving into the intricacies of marketing, distribution, and consistent growth. With Ona's journey of owning a studio and the creation of a space for underrepresented Black podcasters, we unravel the importance of representation and sustainability in the podcast industry. We also discuss strategies for successful podcasting, the value of a podcast as a marketing tool, and the art of monetizing it.
Chapters
1. Building Black Community Through Podcasting: How Ona Oghogho Transitioned From Corporate America to Entrepreneurship (00:00:00)
2. Exploring the Landscape of Black Podcasting (00:00:15)
3. Challenges and Strategies for Podcasting (00:07:31)
4. Podcast Industry Challenges and Black Pod Collective Conference (00:14:06)
5. Podcast Growth, Marketing, and Creating Opportunities (00:19:52)
6. Owning a Studio (00:25:49)
7. Focus on Sustainability and Elevating Brands (00:35:11)
126 episodes
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