The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Monetize Your Media Interviews with Esther Kiss
Manage episode 424044262 series 1467201
Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Esther Kiss is the founder of Born To Influence, a PR and marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.
Top 3 Value Bombs
1. Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.
2. Aim high and also don't have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.
3. Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.
Take This FREE 60-Second Quiz To Uncover What's Your Power Approach to Visibility? - What's Your Visibility Money Path?
Sponsors
HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more
Netsuite NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire
BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.
3750 episodes
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Manage episode 424044262 series 1467201
Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Esther Kiss is the founder of Born To Influence, a PR and marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.
Top 3 Value Bombs
1. Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.
2. Aim high and also don't have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.
3. Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.
Take This FREE 60-Second Quiz To Uncover What's Your Power Approach to Visibility? - What's Your Visibility Money Path?
Sponsors
HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more
Netsuite NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire
BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.
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Similar to Entrepreneurs on Fire
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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