Maryellis Bunn on Scaling Creativity with the Museum of Ice Cream

Entreprenista

“One of my firm belief systems is that curiosity and imagination are directly correlated. One of the things I learned very early on in my career is that as children, curiosity is at the helm.”

In this episode of Entreprenista, we sat down with Maryellis Bunn, the founder and co-CEO of the Museum of Ice Cream. Inspired by a childhood belief that dreams could become reality, she launched the Museum of Ice Cream as a pop-up in New York City in 2016. After quickly becoming a viral sensation, the museum has now expanded to multiple permanent locations worldwide, including a new location opening in Miami this September. This new location will feature interactive exhibits themed around Miami, continuing Maryellis's mission to foster human connection through the joy of ice cream. Tune in to hear how the first Museum of Ice Cream pop-up was created DIY-style in only 18 days, Maryellis's thoughts on the importance of hiring to the company's mission and values, and why she believes in leading by example during challenging times.

We talked about:

• How Instagram amplified the Museum of Ice Cream (08:19)
• The challenges of building a brick and mortar business (10:39)
• Vetting potential employees for their imagination (17:24)
• Starting a business with friends (23:33)
• Maryellis’s three-pronged approach to expansion (27:43)

Connect with Maryellis:

• The Museum of Ice Cream
• Instagram
• @Maryellis.Bunn on IG
• LinkedIn

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