Optimizing and Scaling Your Business with Tylar Brannon

Entreprenista

“I think you have to stay calm when the world is on fire. You might have a small fire, you might have a massive fire, but your job as a leader is to create that calm… There's days you feel like you're drowning, but you still have to be able to show up for your team, show up for your company.”

In this episode of Entreprenista, we sat down with Tylar Brannon, CEO of Optimal Bio, a company that provides bioidentical hormone replacement therapy services for men and women. Tylar has helped expand Optimal Bio to seven locations, doubled patient counts, and continues to work closely with future and existing patients to help them achieve healthier and more balanced lives since becoming CEO in 2018. Tune in to hear Tylar’s story and some of her biggest business secrets—including why structure and discipline are vital to success.

We talked about:

• If you’re running a business, you need to know how to do every job (05:59)
• The importance of SOPs (06:20)
• You have to do the work—no exceptions (09:43)
• Hiring can be the hardest part of scaling a business (10:50)
• Cohesive branding and messaging is key (14:46)

Connect with Tylar

• LinkedIn
• Optimal Bio
• Optimal Bio podcast

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