The Power of Instagram and Influencers with Stephanie Gottlieb

Entreprenista

“if you want to do something big, if you want to do it in your own way and have more ownership of the business that you're driving, you have to do it for yourself”

If you let Stephanie tell it, being a business owner was never something she set out to do, which is a tale as old as time for many of us Entreprenistas. But true enough, her leap into leadership brought her the one-of-a-kind opportunity of having her brand be the Iconic Britany Spears’ choice to wear on her special day. Stephanie got her start working at family-run diamond company, which she loved but a desire for growth and need for evolution, pushed her out of her comfort zone and into the entrepreneurial seat. So as a new bride in 2013, overflowing with inspiration and wanting to help others celebrate their most important life moments, she founded Stephanie Gottlieb Fine Jewelry, a Fine Jewelry Collection, and Bridal Concierge service with a mission to inspire their customers to embrace their uniqueness, creativity, and style through jewelry. In today’s episode, we talk with Stephanie about her incredible founder's journey as she celebrates her company’s 10-year anniversary. She shares how the use of Instagram helped build her business and expand her clientele, what makes the diamond business unique, her approach to building out her team, what it was like bedazzling a living legend, and so much more!

We talked about:

• Spending money to make money
• Identifying your weaknesses as a business owner to inform your hiring needs
• Selling a lifestyle + building a business via social
• Flexibility + a willingness to adapt
• Being a brand + a name
• Jewelry Influencer marketing + converting followers to customers
• Trunk shows + newsletters as brand name recognition builders
• Website upgrades + planning ahead for what’s coming down the web development pipeline
• Working with an executive coach + time management
• Working with the Princess of Pop, Britany Spears + NDA experiences
• Customer acquisition strategies + subtle rebranding for expanding business reach

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Resources mentioned:

• Front
• NetSuite

Connect with Stephanie:

• Instagram
• Website

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