Ergo Sum podcast

#Society #Philosophy #Self-Improvement #History #Austin Liu Mello #Podcasting Education

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Ergo Sum explicit

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Ergo Sum is an amateur's review of the history of philosophy. It's an ethics-first political philosophy discussion among friends. A lighthearted exploration of the human condition. My little contribution to the Great Conversation. Big ideas. Bigger mouths.

3 episodes

Ergo Sum explicit

updated 5 years ago

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3 episodes

#Society #Philosophy #Self-Improvement #History #Austin Liu Mello #Podcasting Education

All episodes

1
Episode 00: Preface, Part II 37:14

5 years ago37:14

37:14

Ergo Sum is a podcast about… philosophy. Mostly. No, ummm… Ok. Bear with me. euristic, adjective. - enabling a person to discover or learn something for themselves. The word ‘heuristic’ has different definitions in different fields and industries. Before we explore the ways I mean it; do any of you guys use it professionally? Fittingly, the word, like the story we're outlining, starts with the ancient greek/pre-greek; /heu̯.rís.kɔː/ → /eˈβris.ko/ → /eˈvris.ko/ I happen upon by chance, find I find out, discover I acquire, fetch, obtain So a heuristic tool or device is a construct to better our odds of happening upon, of discovering, of acquiring knowledge or understanding. What I mean, for our purposes, is that the podcast itself has become a tool to help me learn and do philosophy. Find out more at https://ergo-sum.pinecast.co This podcast is powered by Pinecast .…

1
Episode 00: Preface - Part I 29:26

5 years ago29:26

29:26

Ergo Sum is a podcast about… philosophy. Mostly. No, ummm… Ok. Bear with me. I struggled a lot to write this preface. It’s been hard to pick any one angle on something as abstract and personal as the study of philosophy. Creating a narrative around an ongoing experience is a complicated logistical challenge. Sort of an uncertainty/indeterminacy principle situation; I know where I’m at, but not where I’m going. I’m still discovering what the podcast is. Let me try to give you a snapshot anyway. Find out more at https://ergo-sum.pinecast.co This podcast is powered by Pinecast .…

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Episode -1: Plato and Republic - A Trial Run 1:11:25

5 years ago1:11:25