Leaving Money On The Table

Estate Agency X - The Leading Estate Agents Of The World

In this episode hosts Mark and Rob sit down with James Allen from Allen Residential to explore how estate agents can uncover opportunities that others might miss by leveraging the power of data and technology.
James, with nearly three decades of experience, explains how he transformed his business by recognising a key pattern: many sellers and landlords coming to the market were slipping through the cracks, invisible to agents relying on outdated methods or platforms like Rightmove alone. By investing in technology and building a comprehensive database, James developed the ability to spot these hidden opportunities well before his competitors.
He shares how a well-maintained database allows him to track client behaviour and engagement, helping him identify potential sellers and landlords before they actively list their properties. This gives James a crucial edge—he can start conversations and build relationships with clients before they even consider contacting other agents. By analysing data, he is able to see patterns in client inquiries, property valuations, and even long-term engagement that others simply wouldn’t have the tools to recognise.
James also talks about how he's applied this same strategy across other businesses he's acquired, using data-driven insights to pinpoint future leads and predict movements in the market. His ability to leverage data to see what others can’t has not only helped him grow Allen Residential but also provided a model for successful business acquisitions and expansions.
For estate agents still relying on old technology or basic lead-generation platforms, James highlights the importance of moving beyond the basics. His story is a masterclass in how building and leveraging a comprehensive database can help agents uncover hidden sellers and landlords, maximising opportunities and revenue in a competitive market.
This episode is essential listening for any estate agent looking to take their business to the next level, avoid "leaving money on the table," and gain a competitive advantage in an increasingly data-driven world.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
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Chapters

1. Evolution of Estate Agency Entrepreneurship (00:00:00)

2. Lessons in Growth and Delegation (00:10:50)

3. Embracing Technology for Business Growth (00:21:33)

4. Business Growth Through Scalability (00:27:21)

5. Estate Agency Evolution Through Automation (00:36:09)

6. Building and Leveraging Client Databases (00:47:18)

7. Maximizing Business Opportunities Through Technology (00:53:19)

8. Maximizing Growth Through Subscription Support (00:56:09)