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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
etui.podcast
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Content provided by ETUI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETUI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The European Trade Union Institute (ETUI) podcast offers new perspectives on ongoing research and education on social Europe, worker participation, health and safety, the wider labour movement and the world of work.
…
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47 episodes
Mark all (un)played …
Manage series 2657830
Content provided by ETUI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETUI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The European Trade Union Institute (ETUI) podcast offers new perspectives on ongoing research and education on social Europe, worker participation, health and safety, the wider labour movement and the world of work.
…
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47 episodes
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etui.podcast

1 The fight for Europe’s industrial workforce w/ Judith Kirton-Darling and Ludovic Voet 27:50
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‘Invest now or deindustrialise’ was the recent, stark warning put to the EU by industrial trade unions. Continued heavy losses in manufacturing jobs over the past decades are now culminating in what has been termed a crisis for European industry and the many workers it employs. But how should this crisis be addressed? Is the European Commission taking the right approach with the recently presented Clean Industrial Deal? And what could a European, and worker-friendly, industrial policy look like today? Discussion with Judith Kirton-Darling, General Secretary of the industrial workers’ federation industriAll Europe , and Ludovic Voet, Confederal Secretary at the European Trade Union Confederation . Further reading Industrial policy for quality jobs and a just transition | etui Benchmarking Working Europe 2024 | etui Green transition and job quality: risks for worker representation | etui Workers and the climate challenge | etui The future of the automotive sector | etui Provisions for social conditionality, employment security and anticipation and management of change in the Clean Industrial Deal ETUC calls for adequate financing and responsible simplification in the Clean Industrial Deal | ETUC…
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1 What's really behind Europe's labour shortages? w/ Wouter Zwysen 20:25
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Amidst all the current debates in Europe about competitiveness, productivity, migration, and economic transitions – both ‘green’ and ‘digital’ - the ongoing issue of labour shortages has emerged as a major policy concern, intrinsically tied to all of the above. But what are the major factors driving these shortages? Where do we see them the most? And what kinds of solutions would be the most effective? Discussion with ETUI Senior Researcher Wouter Zwysen, author of multiple recent papers on labour shortages, job quality, and workers' bargaining power. Further reading: Labour shortages, job quality and workers’ bargaining power | etui Labour shortages – turning away from bad jobs | etui Monopsony and non-competitive labour markets | etui Benchmarking Working Europe 2024 | etui Wage inequality in Europe | etui Lowering wage inequality through collectively negotiated minima | etui Green transition and job quality: risks for worker representation | etui Industrial policy for quality jobs and a just transition | etui What are governments doing about low-wage employment – and how successful is it? | etui Job quality in turbulent times | etui…
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1 ‘Security Europe’ and the socio-environmental agenda w/ Christophe Degryse 16:06
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Security is the watchword across European politics today. But what is the place for social and environmental policy in a security-conscious, or even security-driven, Europe? And where does the trade union movement fit in? Discussion with ETUI Senior Researcher Christophe Degryse about his recent Foresight Brief, ‘What if? A socio-environmental agenda in a 'security Europe'?’ Further reading What if? A socio-environmental agenda in a 'security Europe'? | etui Rethinking social protection in the green transition | etui Industrial policy for quality jobs and a just transition | etui Social policy in the European Union: state of play 2023 | etui…
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1 Working time: rethinking the norm w/ Agnieszka Piasna 23:42
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The standard 40-hour work week has been around for a while now as our full-time norm. But in recent times, debates about working time reduction appear to have been making somewhat of a comeback – particularly in the form of the 4-day week idea. Is it time to rethink our working time norms? And what role is the labour movement playing in this debate? Discussion with Agnieszka Piasna, ETUI Senior Researcher and co-author of the paper ‘Negotiating working time reduction’. Further reading Negotiating working time reduction | etui ‘Winning back our time’, in HesaMag#29, Navigating the AI revolution | etui Friday on my mind - Working time in the manufacturing sector | etui The why and how of working time reduction | etui…
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1 20 years after: industrial relations in central and eastern Europe w/ Vera Scépanović 22:26
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An anniversary can be a good occasion for reflection. 20 years ago, in 2004, eight central and eastern European countries joined the European Union. Followed by the accession of Bulgaria and Romania in 2007 and Croatia in 2013, these successive enlargements nearly doubled the number of EU Member States. And they came with many hopes for economic and social cohesion, as well as for strengthened industrial relations in the region. So to what extent have these hopes been met? Discussion with Vera Scépanović, lecturer in International Relations and European Studies at Leiden University and co-editor of Transfer: European Review of Labour and Research , the ETUI’s quarterly journal published by Sage Publishing. This conversation is based on the issue of Transfer, ‘20 years after: perspectives on industrial relations in Central and Eastern Europe 20 years after the EU enlargement’ .…
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etui.podcast

1 What makes the Platform Work Directive a milestone? w/ Tea Jarc and Silvia Rainone 29:59
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This year, after a long and embattled process, the EU adopted new rules to improve working conditions on digital labour platforms, particularly regarding employment status and the use of algorithmic management. The European Trade Union Confederation (ETUC) has called the 2024 Platform Work Directive ‘a policy milestone’ and ‘a testament to the resilience of collective efforts’. Discussion with Tea Jarc, ETUC Confederal Secretary, and Silvia Rainone, ETUI Senior Researcher, about what exactly is in the Directive, what it took to get it passed, and what it means for the millions of people working through digital platforms today. Further reading The EU Platform Work Directive | etui Inevitable, vulnerable, unprofitable: an inquiry into food delivery platforms in Europe | etui Digital labour platforms and migrant workers | etui Exercising workers' rights in algorithmic management systems | etui Juggling online gigs with offline jobs | etui Collective bargaining in the platform economy | etui The platform economy in Europe | etui Platform Economy | ETUC…
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1 Burnout: time for a diagnosis w/ Evangelia Demerouti 20:13
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The term ‘burnout’ has become a common one in recent times. But are we clear on what it really means and, even more importantly, exactly what causes it? The World Health Organization recently recognised it as an ‘occupational phenomenon’. So what should organisations be doing to prevent burnout or, at the very least, to address it when it does occur amongst their employees? Discussion with Evangelia Demerouti, Professor of Work and Organizational Psychology at the Eindhoven University of Technology and co-author (with Niels Adaloudis) of the recent ETUI report ‘Addressing burnout in organisations’. Further reading Addressing burnout in organisations | etui The fractions and burden of cardiovascular diseases and depression attributable to psychosocial work exposures in the European Union | etui Psychosocial risks: a mounting crisis | etui Psychosocial risks in the healthcare and long-term care sectors | etui…
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1 Where next for EU social policy? w/ Bart Vanhercke and Sotiria Theodoropoulou 24:06
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Recent years have arguably seen a ‘social turn’ in EU policymaking, with initiatives on minimum wages, pay transparency, platform work, corporate due diligence, and health and safety coming to fruition, amongst many others. But in this moment of political change and uncertainty, can this 'social paradigm shift' be sustained? Guests Bart Vanhercke, ETUI Research Director, and Sotiria Theodoropoulou, Head of Unit for 'European economic, employment and social policies', discuss the current state of play. Further reading: Benchmarking Working Europe 2024 | etui Social policy in the European Union: state of play 2023 | etui Industrial policy for quality jobs and a just transition | etui Is the European Green Deal really leaving no-one behind? | etui Dawn of a new era? | etui…
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1 The future of Social Europe with Maarten Keune 17:22
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The resurgence of the social dimension of the EU raises a number of questions: in what way and to what extent has the EU social dimension indeed been strengthened since the adoption of the EPSR? To what extent are newly adopted social policies actually likely to contribute to improving people’s lives, and in particular the lives of those who face precarious working or living conditions? What explains the broad political support of the centre-left and centre-right for this social turn? Find out more in Transfer's latest issue on Social Europe…
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1 Regulating AI at work with Valerio De Stefano and Virginia Doellgast 34:42
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AI is now widely used to automate business processes and replace labour-intensive tasks while changing the skill demands for those that remain. How are AI-based tools deployed to monitor worker conduct and to automate HR management processes? Through the dual lens of comparative labour law and employment relations research, our guest investigate the role of collective bargaining and government policy in shaping strategies to deploy new digital and AI-based technologies at work. More about the special issue: https://journals.sagepub.com/toc/trsa/29/1…
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1 A house of dignity for domestic workers in Europe with Maddalena Colombi, Aude Cefaliello and Grace Papa 16:05
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There are almost 2.6 million domestic workers in Europe working in private homes or others. Though representing a huge and vital workforce, their economic and social contribution has often been denied and they are longing for recognition. Although domestic workers are finally enjoying more social rights, trade unions have a key role to play to achieve improved working conditions for domestic workers within and across borders.…
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1 What is happening in the world of work? with Nicola Countouris and Sotiria Theodoropoulou 12:17
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How can the European Union steer a course towards long-term social and ecological well-being in the context of incessant emergencies? Two decades of perpetual crisis management have greatly eroded Europe’s capacity to pursue a sustainable future, as considerations of short-term expediency continue to hamper the four necessary transitions – green, digital, geopolitical and socio-economic. Find out more in Benchmarking Working Europe 2023…
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1 What are eco-social policies? with Philippe Pochet & Béla Galgóczi 8:37
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Until recently, the discussion of social welfare systems in Europe was disconnected from ecological concerns and policies. The relevant objectives, instruments and actors were largely different. Environmental and climate science, on the one hand, and the analysis and theoretical foundations of welfare systems, on the other, emerged and developed in disparate silos. While the welfare state was designed to reduce social risks and ensure (relative) stability of income and societies, it was also created as an institution that favours economic growth and the maintenance of income and consumption. Its aim was not to change behaviour but to maintain it, with a focus on redistribution. With environmental inequalities increasingly embedded in social ones, environmental policies are becoming social policies, and vice-versa. Find out more in the recent Transfer Issue…
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1 How should we think about modern capitalism? with Lucio Baccaro, Mark Blyth, and Jonas Pontusson 28:02
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Advanced capitalist societies seem to limp from one existential crisis to the next, becoming ever more fragile and unstable. Yet the dominant theoretical frameworks in political economy view capitalism as fundamentally stable or, at most, subject to incremental change. Baccaro, Blyth and Pontusson emphasise the diversity of capitalist trajectories or, rather, growth models . How should we think about modern capitalism? A growth models approach - Transfer article - Lucio Baccaro, Mark Blyth, and Jonas Pontusson The book: Diminishing Returns, The New Politics of Growth and Stagnation - Mark Blyth, Jonas Pontusson, and Lucio Baccaro…
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1 The EU adequate minimum wages directive with Esther Lynch and Torsten Müller 19:01
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One should be careful using the word ‘historic’. But in the case of the directive on adequate minimum wages in the European Union it might actually be appropriate. Minimum wage directive boost to struggling workers Energy now costs month’s wages for low paid EU confirms prices not wages driving inflation The European minimum wage on the doorstep - Torsten Müller & Thorsten Schulten Minimum-wages directive—history in the making - Torsten Müller & Thorsten Schulten…
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1 Trade unions, unemployment benefits and labour market outsiders with Daniel Clegg and Elke Heins 24:06
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Even in Continental Europe, trade unions are the most powerful voice defending outsiders in welfare state politics, and reducing their institutional power in unemployment insurance and elsewhere will likely make things worse for outsiders and not – as certain political leaders in these countries often imply – make things better. Unemployment benefit governance, trade unions and outsider protection in conservative welfare states - Daniel Clegg, Elke Heins, Philip Rathgeb…
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1 How is AI impacting our lives? with Hamid Ekbia and Nicola Countouris 10:58
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In this episode, you will be hearing a conversation between Hamid Ekbia and Nicola Countouris on AI, the concept of Heteromation and how artificial intelligence is impacting and will impact our (working) lives. This episode is part of the Reconstruction Beyond the Pandemic Project.
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1 Psychosocial risks in Europe with Aude Cefaliello 15:20
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What are psychosocial risks? PSRs are increasingly impacting all industries in every Member State. The effects of psychosocial risks can be long-lasting and have both physical and psychological impacts on workers’ lives (such as depression, musculoskeletal disorders or burnout). Find out more: https://www.etui.org/publications/psychosocial-risks-europe https://www.etui.org/sites/default/files/2021-12/01-ETU%20BM2021-Chap5-Occupational%20health%20and%20safety%20inequalities%20in%20the%20EU_1.pdf…
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1 Covid-19 and the world of work with David Natali 17:44
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This episode with David Natali (Professor of Comparative and EU politics at the Sant'Anna School of Advanced Studies) addresses some of the key questions stemming from the pandemic. The magnitude of the crisis, in terms of both its impact on health and well-being, and its consequences on economic prospects, is enormous. The massive spread of the virus, higher mortality rates, lockdowns and the huge decline in economic activity in 2020 all seemed to bode ill for our future. Find out more in Transfer's latest issue on Covid-19.…
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1 European social citizenship: what does the public think? with Marius Busemeyer and Gianna Eick 18:32
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What type of European social citizenship does the public across the European Union (EU) prefer on the national- and EU-levels? This episode looks into the development of public opinion towards European social citizenship from 1985 to the present from a birds-eye perspective. Further readings: 35 years of public opinion surveys and European social citizenship: What can we conclude? Measuring social citizenship in social policy outputs, resources and outcomes across EU member states from 1985 to the present Welfare chauvinism across benefits and services…
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etui.podcast

1 The platform economy in Europe with Wouter Zwysen and Jan Drahokoupil 29:01
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The pandemic seems to have accelerated the expansion of all kinds of platform work and at the same time, platform work is being increasingly associated with difficult working conditions, health and safety risks, and inadequate levels of income for those that rely on it as a source of living. This podcast episode will shed light on some of the key insights from the second wave of the Internet and Platform work survey conducted in fourteen EU countries in Spring 2021. The platform economy in Europe, Results from the second ETUI Internet and Platform Work Survey (IPWS) - Agnieszka Piasna, Wouter Zwysen and Jan Drahokoupil…
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1 Re-emerging social ambitions in EU policy making? with Bart Vanhercke and Slavina Spasova 28:38
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The European Union is currently fighting on two main fronts, Covid-19 and climate change, though with skirmishes elsewhere – including migration and the rule of law. While science seems to be slowly gaining the upper hand in the fight against the pandemic, despite setbacks like the latest Omicron attack, Covid-19 continues to hold global society in its grip. But the second nut is even harder to crack. Climate change is rolling out its forces, in the form of floods, droughts, tornados and hurricanes, and striking indiscriminately. Vanhercke, Spasova et al. (2022) Social policy in the European Union: state of play 2021 Sabato et al. (2022) A ‘Social Imbalances Procedure’ for the EU…
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1 Quo vadis, Social Europe? with Caroline de la Porte, Maurizio Ferrera and Philippe Pochet 25:36
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In this episode, we had the pleasure of interviewing Caroline de la Porte (Copenhagen Business School), Maurizio Ferrera (Università degli Studi di Milano) and Philippe Pochet (ETUI) on the recent developments in EU Social Policy. The discussion stems from their recent contribution to Transfer. In the second half of the episode, we had the pleasure to talk to Hyojin Seo, the winner of Transfer's young scholar award and her article on labour market segmentation. Social Europe 2.0? New prospects after the Porto Social Summit - Maurizio Ferrera Opening up the Pandora’s Box of EU Social Rights - Caroline de la Porte Why politics matter - Philippe Pochet ‘Dual’ labour market? Patterns of segmentation in European labour markets and the varieties of precariousness - Hyojin Seo EUSocialCit project…
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1 A conversation with Nobel Prize winner, Klaus Hasselmann and Susanne Hasselmann-Barthe on climate change and climatology 12:46
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In this episode, we had the honour of discussing with pioneer climate activist in science: Klaus Hasselmann, who laid the foundations for linking climate change to human-made CO2 emissions and has been very recently awarded a Nobel Prize in Physics. Show notes: Klaus Hasselmann und Luisa Neubauer, Kriegen wir das hin? (Zeit online) Hasselmann et al. Reframing the Problem of Climate Change - From Zero Sum Game to Win-Win Solutions…
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1 Why is the ETUI’s Education department learning approach unique? with Gabriela Portela 16:58
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The ETUI Education department offers a wide range of high-quality training on key competencies and skills to European Trade Union members. The end goal? Strengthening and expanding the labour movement. More info: www.etui.org/education
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1 Do trade unions and industrial relations effectively reduce inequality? with Lisa Dorigatti and Roberto Pedersini 24:05
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Inequality has been a growing concern in recent years. The internationalisation of production and markets, the rampant financialisation of the economy, the deregulation of labour markets, and the retrenchment of welfare systems are only some of the factors that have been feeding into increased inequality in terms of income, property, job security, and working and living conditions. The weakening of industrial relations institutions has also been regarded as part of this broad picture since trade unions and collective bargaining have usually been considered as vehicles of fairness and capable of reducing or at least containing inequality. This podcast episode revolves around Transfer's issue on Industrial relations and inequality and intends to contribute to this strand of research by investigating the analytical premises and the empirical evidence of such claims. The issue can be viewed here: https://journals.sagepub.com/toc/trsa/27/1…
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etui.podcast

1 The creative industry & Covid-19 with Valeria Pulignano 20:26
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The Covid‑19 pandemic is still causing tremendous human suffering, with serious and long-term implications for people’s health, wellbeing and quality of life as well as for the economy, work and employment overall. In this episode, we will be exploring together with Valeria Pulignano how millions of workers especially in the creative industries have been vulnerable to layoffs and income loss. Valeria Pulignano et al.'s publication can be downloaded here: https://www.etui.org/publications/creative-labour-era-covid-19…
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etui.podcast

1 (How) can international trade union organisations be democratic? with Richard Hyman and Rebecca Gumbrell-McCormick 40:17
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International trade union organisations, like unions at national level, commonly affirm their commitment to internal democracy. But what does this mean? We will be discussing this with two academic giants, Richard Hyman and Rebecca Gumbrell-McCormick. Find out more in Rebecca's and Richard's latest article in Transfer: https://journals.sagepub.com/doi/full/10.1177/1024258920938499…
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1 What can we learn from Alphabet workers? with Stan De Spiegelaere 13:09
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In this episode of etui.podcast we will explore the whys and the hows of the Alphabet workers and what this experience means for the wider trade union movement. Show notes: Trabsfer article by Stan De Spiegelaere on transnational trade unionism & the Ryanair case https://journals.sagepub.com/doi/full/10.1177/1024258920921106 De Tocqueville was right about trade unions: they are the schools of democracy https://medium.com/@ETUI_org/trade-unions-the-schools-of-democracy-93caa690ef71…
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etui.podcast

1 EU Social policy - state of play with Bart Vanhercke 23:58
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Despite a spectacular economic reaction to the pandemic crisis, which stands in stark contrast to the austerity-driven response to the 2008 financial and economic crisis, Bart Vanhercke and the co-authors of Bilan Social express concerns about the so-called ‘social affairs players’ being sidelined in the new Recovery and Resilience Facility, the fuzzy EU commitment to gender issues, the EU response to rising in-work poverty and the setting a new social-ecological contract. The pandemic's longer-term economic consequences are not clear at this stage. No one can exclude that a real social crisis will quickly follow the vaccination campaign in the headlines. For the time being, however, it’s the unprecedented –and unexpected coordinated response by the EU’s and its 27 Members States and the European Commission that stands out. The EU’s response indeed contributed to mitigate the impact on unemployment (compared to the rest of the world) and demonstrated that the EU can react quickly and forcefully.…
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