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Ep. 37 Marketing Strategies for Sold Out Events with Ashley Stanford
Manage episode 443381825 series 3426848
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Ever wondered why your event marketing strategies aren't yielding results?
You're not alone.
On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟
Key Takeaways:
- Effective Word-of-Mouth Marketing:
- Maximizing Sales Post-Purchase:
- Driving Early Ticket Sales:
- Handling Last-Minute Registrations:
- Cost-Efficient Lead Acquisition:
- Post-COVID Event Marketing Trends:
If you're ready to switch up your event marketing strategy, tune in now!
About Ashley
Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.
Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.
Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.
Ashley's Websites:
Ice Cream Social: https://icecreamsocial.io/
TicketSocket: https://ticketsocket.com/
Social Media handles:
LinkedIn: (https://www.linkedin.com/in/ashcline/)
TicketSocket Twitter: (https://twitter.com/ticketsocket)
TicketSocket Facebook: https://www.facebook.com/ticketsocket
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
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