Best Natasha Wright Podcasts (2024)

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Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis 38:17

7d ago38:17

38:17

Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioriti…

1
Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo 31:48

21d ago31:48

31:48

Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a transition program that improved retention and call center efficiency. They also discuss supporting partner man…

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Ep. 34 Turning Attendees into Clients: Event Conversion Tips with Natisha Livingston 44:46

21d ago44:46

44:46

Send us a Text Message. In an age increasingly dominated by virtual interactions, it’s crucial to rethink our event strategies with intentionality and depth. Natisha Livingston dives into the power of passionate execution, even in free events, and the necessity of personalization—from handwritten notes to high-energy atmospheres crafted with minima…

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Ep. 33 Betting on Yourself: Navigating Challenges and Building a Solid Foundation 24:38

28d ago24:38

24:38

Send us a Text Message. In this solo episode of Event Gems, host Natasha Wright shares her journey of embracing consistency, overcoming the toughest year in her business, and betting on herself. Learn how Natasha navigated the challenges of full-time entrepreneurship, transitioned services, and invested in coaching to build a solid foundation for h…

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Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless 30:03

1M ago30:03

30:03

Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketi…

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Episode 61 - The View by Untamed 44:34

2M ago44:34

44:34

The ladies of sb3tz discuss the book of the month. 2024 April's Book of the Month is The View by Untamed. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM61 Music - More Peace, More Love, More Light by J.Lang (c) copyright 2019 Li…

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Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos 42:49

2M ago42:49

42:49

Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships in…

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Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper 28:50

2M ago28:50

28:50

Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective …

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Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business 32:08

3M ago32:08

32:08

Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She als…

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Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos 27:30

3M ago27:30

27:30

Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own suc…

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Episode 69: Why Fractional Partner Management? - with Pat Ferdig 27:24

4M ago27:24

27:24

Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focu…

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Episode 68: Automating Revenue Generating Partnerships with Rob Rebholz 30:08

4M ago30:08

30:08

In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive revenue in partnerships. Rob shares insights from his experience in building partner ecosystems and emphasizes the importance of treating partnerships as a science rather than just an art. They discu…

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Episode 60 - Hold Me While You Wait by Kimberly Brown 1:04:59

4M ago1:04:59

1:04:59

The ladies of sb3tz discuss the book of the month. 2024 February's Book of the Month is Hold Me While You Wait by Kimberly Brown. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM60 Music - More Peace, More Love, More Light by J.La…

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Episode 67: Sales Insights Unleashed with Jakub Hon 32:12

4M ago32:12

32:12

Summary In this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales and how influencer marketing can be a powerful tool. They also discuss the future of sales in 2024 and the role of partn…

1
Peter Hearn - Writer, Producer & Director 58:53

5M ago58:53

58:53

In Actor and Agent podcast, we talk about the industry from both sides as well as being in two different countries. We discuss stories, talk to guests and give tips from our experience. This week Jen (No Snejina this episode as she's sunning herself - lucky duck!) interviews the lovely Peter Hearn. He's been part of the industry a while, started tr…

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66 - Pipeline Paradigms - Unveiling Event Marketing Mastery with Justin Zimmerman, Will Taylor, and Tom Burgess 28:52

5M ago28:52

28:52

Summary In this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the importance of aligning marketing and sales, as well as the need for personalized and segmented outreach. Justin also highlights the missteps and solutions in event marketing, such as the gap between reg…

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65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld 31:03

5M ago31:03

31:03

Summary In this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting cle…

1
Building, building, building... 1:03:23

5M ago1:03:23

1:03:23

In Actor and Agent podcast, we talk about the industry from both sides as well as being in two different countries. We discuss stories, talk to guests and give tips from our experience. This week after years of not recording an episode... we are BACK! We talked about where we've been the last few years, the strikes over the last year, some aims for…

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Episode 59 - With Love, This Christmas by Kimberly Brown 37:01

6M ago37:01

37:01

The ladies of sb3tz discuss the book of the month. 2023 December's Book of the Month is With Love, This Christmas by Kimberly Brown. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM59 Music - More Peace, More Love, More Light by J…

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Episode 58 - To Be Loved by Bree Wright 46:52

6M ago46:52

46:52

The ladies of sb3tz discuss the book of the month. 2023 November's Book of the Month is To Be Loved by Bree Wright. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM58 Music - More Peace, More Love, More Light by J.Lang (c) copyrig…

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64 - Unlocking Success in Channel Partnerships - Rob Sale 43:12

6M ago43:12

43:12

Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships. He highlights the need for SaaS companies to integrate partners into their customer success strategies and emphasizes the role of agencies in driving growth and customer satisfaction. Rob also shares insigh…

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63 - Unveiling the Playbook for GTM Success - Matt Dornfeld 29:34

7M ago29:34

29:34

Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and planning, starting with an executive summary that involves all relevant stakeholders. Matt discusses the significance of building strong relationships with partners and understanding their value prop…

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62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse 54:15

7M ago54:15

54:15

Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing. Will highlights the importance of partnerships in the buyer's journey and introduces the concept of the bow tie model, which maps out the stages of the buyer's journey and identifies the best types of partners for each stage.…

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61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor 29:54

7M ago29:54

29:54

Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer's journey. He explains that partnerships should not be limited to pipeline generation and revenue, but should also aim to create brand ambassadors and advocates. Will discusses how including partners at every st…

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Episode 57 - Only For The Week by Natasha Bishop 55:09

8M ago55:09

55:09

The ladies of sb3tz discuss the book of the month. 2023 October's Book of the Month is Only For The Week by Natasha Bishop. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM57 Music - More Peace, More Love, More Light by J.Lang (c)…

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Ep. 32 Building Bridges: The Power of Event Networking 42:38

8M ago42:38

42:38

Send us a Text Message. 🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo. Key Highlights: Networking Mastery: Discover the art of building meaningful connections at events. Our guests share how th…

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60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright 22:27

8M ago22:27

22:27

Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, high inflation rates, and changes in VC investment. They emphasize the importance of partnerships as a grow…

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59: The Secret to Building a Successful Partnership Strategy - Katie Landaal 28:45

8M ago28:45

28:45

Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy. She emphasizes the need for partnerships to be included in the overall strategy and not treated as an afterthought. Katie highlights the role of the CFO in providing buy-in and financial support for partners…

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Ep. 31 The Impact of Events and Their Unmatched Role in Driving Revenue with Linda Cain 47:16

8M ago47:16

47:16

Send us a Text Message. Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact. Discover the art of: Aligning your event vision with your budget Filling the room Building a su…

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58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal 23:12

8M ago23:12

23:12

Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the importance of aligning partnerships with long-term product strategies and not forcing partnerships for the sake of a big name. He also highlights the value of building relationships and embedding partners…

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Episode 56 - Been About You by A.C. Taylor 1:06:48

9M ago1:06:48

1:06:48

The ladies of sb3tz discuss the book of the month. 2023 September's Book of the Month is Been About You by A.C. Taylor. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM56 Music - More Peace, More Love, More Light by J.Lang (c) cop…

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57: Managing Chaos in Partnership Programs - Negar Nikaeein 22:10

9M ago22:10

22:10

Time management is critical when it comes to managing multiple partnerships. In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will Taylor to discuss time management for partner professionals. They explore strategies and best practices for setting priorities, organizing tasks, and driving revenue in partner programs. And Negar sha…

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56: Unleashing Partner Tech- Greg Portnoy 39:40

9M ago39:40

39:40

It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode. Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding. Greg emphasizes that partner pros need to start tracking metrics that matter. Instead of whining about how partnershi…

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55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek 27:04

9M ago27:04

27:04

How do you optimize your partner program to achieve new heights in Q4 and beyond? Dorian Kominek joins the show to share insights from her research about the importance of an entrepreneurial mindset in partnerships. Dorian has studied entrepreneurship and partnerships and has some gems to share. She talks about how building and scaling partnerships…

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54: Using AI to Drive Partnerships - Jessica Baker 25:38

9M ago25:38

25:38

Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so. Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster and at higher quality. Jessica, Will, and Ben discuss the key benefits of AI, including hyper-relevant partner mar…

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Ep. 30 From Passion to Business Impact with Erica Maurer 34:02

10M ago34:02

34:02

Send us a Text Message. Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands. Tune in to "From …

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53: Getting Executive Buy-in On Partnerships - Josh Baumrind 21:52

10M ago21:52

21:52

Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor and Tom Burgess to talk about how to do that. They dive into the common misconceptions about partnerships and the challenges faced when approaching executive teams. Josh focuses on the importance of d…

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Episode 55 - More Than A Crush by Chelsea Maria 51:11

10M ago51:11

51:11

The ladies of sb3tz discuss the book of the month. 2023 August's Book of the Month is More Than A Crush by Chelsea Maria. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM55 Music - More Peace, More Love, More Light by J.Lang (c) c…

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52: Building a Program with no Budget or Tools with Matt Dornfeld 29:47

10M ago29:47

29:47

Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the importance of building solid relationships for strong partnerships. Matt emphasizes that relationships are the main driver to creating meaningful partnerships. Matt says that building partnerships doesn’t …

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Episode 51: Unique Relationship Building Tactics for Strategic Partnerships | Chad Oda 30:11

10M ago30:11

30:11

Chad Oda is a conversational AI and workflow automation consultant. Previously, he was the CEO & Head of Consulting at Chat Mode. He joins the show to discuss how he built Chat Mode’s partnership with Microsoft using various methods, including podcasting, LinkedIn, and building relationships with product managers. Chad gives tips for succeeding in …

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Episode 50: Nearbound Motions for Strategic Tech Partners | Scott Hanrahan 29:40

11M ago29:40

29:40

Scott Hanrahan, VP of Global Partnerships at Rivery, joins the show to discuss strategic partnerships. Scott shares what he learned during his time at Keyrus, where he helped with sales and partnerships. Scott discusses his partnerships philosophy, which is to have: “no ego and lots of hustle.” Scott explains one way this translates to tactical act…

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Episode 49: Placing Customers Front and Center Through a Partnerships Lens | Sunir Shah 29:02

11M ago29:02

29:02

Sunir Shah, CEO of AppBind, shares his perspective on how partnerships work should be organized within companies. Sunir is a proponent of Nearbound and advocates that partnerships should be a strategy deployed by GTM teams rather than a department that may end up siloed from the rest of the business. Sunir’s background in customer experience inform…

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Ep. 29 Marketing Makeover: From Struggle to Success with Janelle Jones 31:57

11M ago31:57

31:57

Send us a Text Message. Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through? If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a …

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Episode 48: First 8 Months as a Channel Account Manager: The Debrief 28:09

11M ago28:09

28:09

In this episode, Tom and Will unpack Tom’s past 8 months as a channel account manager for SaaS Labs. Tom shares what he’s learned through various phases on the job. He shares how he evaluates what is and isn’t working, understanding his own and his team’s capacity, developing a swipe file of ideas, and more. Tom shares what his focuses will be goin…

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Episode 54 - The Real Deal by Alexandra Warren 49:32

11M ago49:32

49:32

The ladies of sb3tz discuss the book of the month. 2023 July's Book of the Month is The Real Deal by Alexandra Warren. *If you haven't read the book, we always recommend doing that first before listening. We talk about EVERYTHING! Check out our written reviews instead -- bit.ly/sb3tzBoM54 Music - More Peace, More Love, More Light by J.Lang (c) copy…

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Episode 47: Processes Around Intro, Influence, and Intel 28:29

11M ago28:29

28:29

Tom and Will discuss how to enable revenue through partners. They break down why partner managers should care about Nearbound and how to secure internal and partner buy-in. They discuss how partner managers can create processes to make it easy for AE’s to request intro’s, influence, and intel from partners. They also talk about how to keep things i…

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Ep. 28 Market Your Events Like Barbie 12:22

11M ago12:22

12:22

Send us a Text Message. In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns. Key Takeaways: 💎Know your audience and create expe…

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Episode 46: Driving Revenue Together | Tom Slocum 32:14

11M ago32:14

32:14

Tom Slocum, Founder and CEO of The SD Lab, joins the show to discuss how sellers can move to a proactive mindset and take advantage of partner plays to increase sales. He discusses the current state of selling and why cold outreach is performing worse and worse. He shares examples of how the best sellers he’s seen have used partnerships to out-perf…

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Episode 45: Building Blocks of Your Partnerships Career | Alicia Gan 27:15

12M ago27:15

27:15

Alicia Gan, Partnerships Manager at AfterSell, shares tips for building a strong partnerships career. She unpacks the agency partner program she’s building at AfterSell, how she’s leveraging Twitter to find potential partners, and how to bring energy and focus each day as a partner professional. Alicia, Tom, and Will also discuss co-marketing, how …

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Ep. 27 Behind the Scenes Magic: Unlocking the Power of Real-Time Content with Danielle Shortt 41:16

12M ago41:16

41:16

Send us a Text Message. Whoever said it goes down in the DM didn't really understand the assignment. 😆 Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales. …

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Natasha Wright Podcasts

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