#3 Building relationships and developing ways to improve your event experience with Matt West - DMSE Sports

Eventgrow show

In this episode, I catch up with Matt West from DMSE sports. Matt is the senior vice president of operations at DMSE Sports and handles everything from staffing and operations to vendor and government relations. Matt has a decorated career in the events world, serving in positions such as the finish line manager for the Boston Marathon and the Antarctic marathon.

Listen to hear Matt's tips for new race organizers and where he see's the running industry going in this year. Full Interview here: http://bit.ly/2FWH0x6

Biggest Takeaways

1. Make time to attend and see other events that are considered innovators and leaders. If you cannot attend, follow them on Instagram or Facebook and see what they’re doing from afar - as you can learn a lot from their approach.
2. Events are becoming more and more experiential in nature so we as event directors and marketers need to think about how we are providing an exceptional experience at every step of the customer journey.
3. Focus on relationship building within the event industry. Always introduce yourself and build your network as these connections turn into valuable relationships that fuel growth.

Resources & Tools Mentioned

DMSE sports: a full-service rave and event-management organization

Running USA

New Balance Falmouth Road Race

The DMSE Classic

The Pittsburgh Marathon

BibRave: Race review site

Basecamp: Project management platform

New York Roadrunners: NYC Community Running Organization

Soul Focus, LLC: a sports management group specializing in event management

312 running crew: A running crew based in Chicago, IL

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