#015 The Everlytic Growth Journey - Explained

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#Business #News #Marketing #Tech News #South Africa #Solid Gold Podcast BeHeard

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

3 years ago 4:31

M4A•Episode home

Don't miss out on better results.
Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.
To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website

26 episodes

#015 The Everlytic Growth Journey - Explained

Everlytic Bytes

published 3 years ago

M4A•Episode home

26 episodes

#Business #News #Marketing #Tech News #South Africa #Solid Gold Podcast BeHeard

All episodes

1
#026 Use the Power of AI to Transform Your Communication 21:07

26 weeks ago21:07

21:07

Build Stronger Customer Connections with WhatsApp. Are you looking to embrace AI and revolutionise how you engage with customers? Yes? Then this episode is for you! Everlytic has launched the AI Studio featuring WhatsApp — a game-changing tool you can use to build intelligent and interactive chatbots that seamlessly integrate with WhatsApp. Brand Launch Solutions put our new solution to the test during a three-day live event. Listen as Senior Account Manager Gavin Benade shares his insights, success story, and perspectives on future possibilities with host Daniella Graham from Everlytic’s Marketing Department. You can be among the first to transform your communication with our AI-powered WhatsApp solution. Get a demo · Learn more about Chatbots and AI Solutions in our blog post · Visit the Everlytic website · website…

1
#025 Enhance Engagement in Your Education Emails 33:13

2 years ago33:13

33:13

You're not just selling an education. You're selling a future. Everlytic has partnered with BreadCrumbs Linguistics once again to publish the fourth marketing report in a series presenting top tips for better email engagement across various industries. Listen as host Daniella Graham from Everlytic's Marketing Department interviews Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, about the new report, which focuses on the education sector. It’s titled, The Language of Learning: How to Optimise Your Education Emails. Get the scoop on the findings as the pair delve into the best practices you can use to enhance engagement in your education emails. Download Our Free Education Marketing Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website…

1
#024 We Can Help You Grow Your Business 9:06

2 years ago9:06

9:06

Partner with us and we'll show you how. Join Daniella Graham from Everlytic’s Marketing Department as she interviews Zuraida Smail, who recently stepped into the Head of Channel Sales role at the company. You’ll discover the changes Zuraida’s already implemented, how you can become a Channel Partner (hint, it’s super easy!), how the Channel Sales team can help you boost your business, and so much more. Intrigued? After you’ve taken a listen, you can read more on Everlytic’s website or pop an email to Zuraida on zuraida@everlytic.com – she’d love to chat. Become a Channel Partner · Visit the Everlytic website · Connect with Everlytic on LinkedIn · website…

1
#023 Selling Sunsets: Tips for better email engagement in Travel & Tourism 18:43

2 years ago18:43

18:43

Email marketing continues to be a dominant channel for communicating messaging about travel and tourism. In this episode, Everlytic Senior Copywriter Daniella Graham discusses the findings from our latest marketing report with Behavioural Linguist Leigh Crymble from BreadCrumbs Linguistics. In this report, we analysed the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform, and share insights on the latest travel trends, and tips and tricks to help you increase your email engagement. Get The Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website…

1
#022 Harness the Power of +5000 Apps 13:52

2 years ago13:52

13:52

Our new Zapier integration redefines access to essential applications. In this episode, Marketing Manager Cristelle Snyman discusses the new Zapier integration with Ryno Scheepers, Head of Technical Solutions at Everlytic. This integration allows customers to combine Everlytic’s proven multi-channel communication abilities with many of the world’s most trusted online apps while saving development time and resources. Learn more about our new Zapier integration · Visit the Everlytic website · Connect with Everlytic on LinkedIn…

1
#021 'Back to normal': Shifts in email engagement since 2020 24:46

2 years ago24:46

24:46

In this episode, Cristelle Snyman (Marketing Manager at Everlytic) chats with Candice Lee Reeves (Copywriter and marketing professional) about the latest 2022 Everlytic Email Benchmarks Report. Every two years, Everlytic analyse the billions of emails sent from their platform to see what the latest engagement benchmarks are. Use these benchmarks to see how your emails compare to the averages in your industry. Get the 2022 Benchmarks Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website…

1
#020 Pattern Interruption & Other Pro Email Tips | Shmuel Herschberg 29:57

2 years ago29:57

29:57

In this episode, we speak to Shmuel Herschberg. He’s a sought-out keynote speaker, key opinion leader, seasoned digital marketing executive, and the founder of Shine Media, a boutique marketing agency. Listen as he shares his out-of-the-box tips and insights on optimising email marketing engagement and delivery using tools like pattern interruption, language, visuals, dynamic content, A/B testing, and more. Connect with Shmuel on LinkedIn · Learn more about Everlytic · website…

1
#019 Everlytic Growth Journey Level 3: Communication Automator 2:43

3 years ago2:43

2:43

Everlytic has taken a step-by-step approach to growing businesses digital communication abilities by developing the Everlytic Growth Journey. This journey focuses on the progression of mastering business messaging and marketing automation into three levels: Bulk Communicator, Message Personaliser, and Communication Automator. In this podcast, we discuss the final level of this journey – Communication Automator. Migrating something manual to autopilot has obvious timesaving and efficiency-boosting benefits. But it doesn’t stop there. For instance, automation increases productivity, client retention and it personalises the customer experience. But that’s not all, listen up for more great insights. Learn more · website…

1
#018 Everlytic Growth Journey Level 2: Message Personaliser 3:00

3 years ago3:00

3:00

Email marketing can get returns of up to R44 for Every R1 spent. But mastering email marketing, or any bulk communication, isn’t something you just do. It takes time and continuous learning. That’s why Everlytic’s created The Everlytic Growth Journey: a road map that gets you from generic bulk communication, to personalised messaging, and finally, to communication automation mastery. This podcast explores level 2, Message Personaliser. This is when you’re already sending bulk communication and are familiar with the foundations of good copy, design, and data management. It’s the step beyond this, when you start creating more engaging experiences with customers using message personalisation. website…

1
#017 Five Language Tips For Better Performing Campaigns this Black Friday 5:17

3 years ago5:17

5:17

Running an email campaign this Black Friday? Candice Lee Reeves, Snr Copywriter at Everlytic, runs through 5 language tips from our marketing guide, The Language of Sales: Behavioural Linguistics in Email, to help you get the most from your campaigns. Tips for Better Email Engagement in Retail · The Multi-Channel Platform for Retail & eCommerce · website…

1
#016 Everlytic Growth Journey Level 1: Bulk Communicator 4:31

3 years ago4:31

4:31

Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey. The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website…

1
#015 The Everlytic Growth Journey - Explained 4:31

3 years ago4:31

4:31

Don't miss out on better results. Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here. To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website…

1
#014 5 Tips for Better Email Engagement in Retail | Leigh Crymble 10:58

3 years ago10:58

10:58

Join us as we get 5 proven tips for better email marketing performance in retail from Leigh Crymble – a leading behavioural linguist. This podcast is part of a content series dedicated to email marketing in retail and is based on some of the most important findings from our collaborative study with BreadCrumbs Linguistics. Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website…

1
#013 Powerful Insights for Email Marketing Success in Retail | Leigh Crymble 19:56

3 years ago19:56

19:56

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success. The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website…

1
#012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves 7:57

3 years ago7:57

7:57

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation. [Video] Make Marketing Matter · Follow Everlytic on LinkedIn · Follow Everlytic on Twitter · Watch on Youtube · website…

Everlytic Bytes

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#011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble 15:01

3 years ago15:01

15:01

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics) As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action. BreadCrumbs Website · Everlytic LinkedIn · Top Language Tips for Better Emails · Connect with Leigh · website…

Everlytic Bytes

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#10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves 17:59

3 years ago17:59

17:59

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing. Candice's profile on LinkedIn · Everlytic's page on LinkedIn · How to Use Storytelling in Email · Learn more about Everlytic…

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#09 Top Trends in Communication Post the Pandemic | Karyn Strybos 7:36

4 years ago7:36

7:36

In this podcast Karyn Strybos, the Marketing Manager at Everlytic, unpacks some of the trends in communication post the pandemic and explains the importance of adopting these communication strategies for competitive advantage. Learn more about Everlytic · Marketing Guides · The Everlytic Communication Guide · Follow Everlytic on LinkedIn…

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#08 Running a Successful Black Friday Campaign | Warrick Kernes 11:34

4 years ago11:34

11:34

Guest: Warrick Kernes (The Insaka eCommerce Academy) With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign. Learn more about Everlytic · Connect with Warrick · 5 Black Friday Online Marketing Ideas to Boost Your Revenue · Learn more about The Insaka eCommerce Academy…

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#07 5 Tips to Create Remarkable Content | Musa Kalenga 6:09

4 years ago6:09

6:09

Musa Kalenga gives his top tips on creating content that converts. Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts. Learn more about Musa Kalenga · Learn more about Everlytic · How to maximise your digital content to grow your business…

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#06 How to build a brand that matters through data-driven content | Musa Kalenga 10:55

4 years ago10:55

10:55

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors? Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content. Learn more about Musa Kalenga · Connect with Musa on LinkedIn · Learn more about Everlytic · Follow Everlytic on LinkedIn · Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business…

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#05 Making Basic Sense of Data and Automation Strategy | JD Engelbrecht 7:39

4 years ago7:39

7:39

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht. Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Everlytic website · Data and Automation Strategy…

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#04 Tips & Tricks on How to Bring Marketing Back to Email Marketing | Kath Pay 10:53

4 years ago10:53

10:53

Why do we need to bring marketing back to email marketing and how do we go about this? Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences. Everlytic website

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#03 How to Elevate Email Marketing | Kath Pay 18:26

4 years ago18:26

18:26

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”. Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website…

Everlytic Bytes

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#02 POPIA Tips & Tricks | Elizabeth de Stadler 9:47

4 years ago9:47

9:47

10 Things You Can Do Now We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers. Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide…

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#01 Cutting Through The POPIA Noise | Elizabeth de Stadler 6:55

4 years ago6:55