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Revolutionizing Pharma Sales & Marketing: Revenue Ops, Targeted Ads & Programmatic Tech
Manage episode 367592267 series 3489283
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Welcome to the Pharma Sales & Tech Podcast, where we explore the latest trends and innovations in the pharmaceutical industry. In today's episode, we will be discussing the latest advancements in pharma sales and marketing, including revenue operations, targeted marketing, and programmatic tech, with our special guest Gareth Shaw.
Gareth Shaw is a veteran of the pharmaceutical industry, with over 20 years of experience in sales and marketing. He is currently the Chief Commercial Officer at a leading pharmaceutical company, where he oversees all sales and marketing efforts.
During our conversation, Gareth shares his insights on how revenue operations can improve the overall efficiency and effectiveness of sales and marketing efforts in the pharmaceutical industry. He also discusses the importance of targeted marketing, and how new technologies such as programmatic tech are revolutionizing the way pharma companies reach their target audiences.
Key takeaways from our conversation include:
- Revenue operations can help pharma companies streamline their sales and marketing efforts, resulting in improved efficiency and better ROI.
- Targeted marketing is essential in today's highly competitive pharmaceutical landscape, as it allows companies to reach the right audiences with the right message at the right time.
- Programmatic tech is transforming the way pharma companies approach marketing by enabling them to automate the process of buying and placing digital ads, resulting in better targeting and improved efficiency.
We hope you enjoy this episode of the Pharma Sales & Tech Podcast, and we encourage you to subscribe and leave a review on your favorite podcast platform. Thanks for listening!
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