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How to Shake Up Industries That Hate Change (4 Principles)

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Manage episode 397038354 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

Topics Covered:

  • (00:00) - Intro
  • (01:10) - A crusade against euthanasia and corporate America
  • (05:48) - A new approach to animal welfare
  • (08:59) - The affordable solution to pet care
  • (10:28) - Why nonprofits struggle to revolutionise veterinary care
  • (15:10) - Challenging conventional workplace wisdom
  • (17:35) - Staying true to the cause
  • (19:20) - How sticking to your niche can save your career and sanity
  • (23:40) - Keep it simple in a complex world
  • (28:00) - How a simple promotion turned into a consumer confusion catastrophe
  • (29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (31:30) - The unconventional way to create a culturally rich workplace
  • (34:12) - Stacey’s resources

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

Artwork
iconShare
 
Manage episode 397038354 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

Topics Covered:

  • (00:00) - Intro
  • (01:10) - A crusade against euthanasia and corporate America
  • (05:48) - A new approach to animal welfare
  • (08:59) - The affordable solution to pet care
  • (10:28) - Why nonprofits struggle to revolutionise veterinary care
  • (15:10) - Challenging conventional workplace wisdom
  • (17:35) - Staying true to the cause
  • (19:20) - How sticking to your niche can save your career and sanity
  • (23:40) - Keep it simple in a complex world
  • (28:00) - How a simple promotion turned into a consumer confusion catastrophe
  • (29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (31:30) - The unconventional way to create a culturally rich workplace
  • (34:12) - Stacey’s resources

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

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