Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
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LikedWe are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
Manage episode 469775515 series 1007930
Content provided by Jamie Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.
In this episode:How James transitioned from real estate investing to launching coworking spaces
The pros and cons of owning vs. leasing coworking properties
Why private offices are the key revenue driver in his suburban market
Marketing and lead generation strategies that actually work (including what didn’t)
The power of community in coworking—without forcing happy hours
If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!
Resources Mentioned in this Episode:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
124 episodes
ShareManage episode 469775515 series 1007930
Content provided by Jamie Russo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamie Russo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.
In this episode:How James transitioned from real estate investing to launching coworking spaces
The pros and cons of owning vs. leasing coworking properties
Why private offices are the key revenue driver in his suburban market
Marketing and lead generation strategies that actually work (including what didn’t)
The power of community in coworking—without forcing happy hours
If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!
Resources Mentioned in this Episode:
GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
124 episodes
All episodes
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Everything Coworking
1 382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking 42:31
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Play Later Play Later Lists Like LikedThe biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare. In this episode, we cover: How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry. What it means when a government agency starts thinking like an enterprise occupier. How coworking operators can position themselves to capture demand from this shift. Why flexible office space is becoming a critical piece of workplace strategy for major organizations. Mark’s insights on how the coworking industry is evolving—and what’s next. This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation! Resources Mentioned in this Podcast: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ Mark on LinkedIn LiquidSpace website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment 56:56
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Play Later Play Later Lists Like LikedCoworking spaces often promise community—but what does it really take to build one that’s engaged, vibrant, and truly member-driven? Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events. In this episode, we dive into: How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives. Why structured, member-led engagement can be more effective than traditional coworking social events. Lessons learned from different types of community-building experiments (what worked and what didn’t!). The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters. How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home. This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team. Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ Liz's LinkedIn profile Blog post describing the experiment: How Shared Purpose Creates Community For Remote Workers Cahoots website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business 57:06
57:06 Play Later Play Later Lists Like Liked57:06
Play Later Play Later Lists Like LikedWhat happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn’t) The power of community in coworking—without forcing happy hours If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ James' LinkedIn profile Magnolia Woods website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing 41:23
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Play Later Play Later Lists Like LikedIf summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you. A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you: Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you’re not scrambling when June rolls around. Plus, we cover: The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts. Don’t wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer! Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space! Hit play and let’s make this your most profitable summer yet! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Get on the waitlist for the Mailbox Moneymaker Challenge ! Join the coworking mentorship program: CoworkingMentorship.com Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking 59:51
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Play Later Play Later Lists Like LikedIn this episode of the Everything Coworking podcast, I’m joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level. Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values. We talked about: How Leslie’s diverse background in education, coaching, and community-building informed The Makers Place™ model The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently Valuable insights into operating a coworking space that supports both parents and children Balancing work, family, and the daily demands of running a coworking space Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Leslie's LinkedIn profile The Makers Place™ website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider 36:28
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Play Later Play Later Lists Like LikedIf you’ve ever thought, Maybe I should switch my space management platform…—this episode is for you. Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it’s not running smoothly? Before you hit the eject button and sign up for the latest and greatest platform, let’s talk about what’s really involved in switching. Because spoiler alert: It’s not just a quick flip of a switch. In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you’re just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today’s problems ✅ Why building your own platform is probably not the answer (trust me, it’s a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it Plus, I’ll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience. Thinking about switching platforms? Listen in before you make the move! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space 35:01
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Play Later Play Later Lists Like LikedYour Google Business Profile is more than just a listing—it’s the front door to your coworking space online. And if it’s not up to date, you’re missing out on members. In this episode, we’re diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings. We cover: Why your Google Business Profile is the top of your coworking sales funnel How fresh reviews can push you ahead of the competition The must-have details that make or break your listing The Google Review Challenge—why it’s time to automate the process Pro tips for keeping your profile active, engaging, and optimized for conversions If you’re ready to bring in more members without increasing your ad spend, this episode is a must-listen. Everything Coworking Featured Resources: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals 1:00:32
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Play Later Play Later Lists Like LikedStarting a private practice is hard. Doing it alone? Even harder. That’s why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she’s learned, and the community she’s building in Houston. In this episode, we talk about: How Laura’s experience as a relationship therapist led her to entrepreneurship. Why shared workspace is the future for therapists balancing in-person and virtual practices. The unique needs of therapists and how Laura designed her space to meet them. Building an online community alongside a physical space for deeper connections and support. Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space. Laura’s story will inspire you to think creatively about building community and sustainable business models. Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Laura's LinkedIn profile PractiSage website PractiSage Instagram Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 374. Creating Coworking Magic in a University Town: Amanda Findlay’s Vision for Matchbox Studios 1:01:22
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Play Later Play Later Lists Like LikedIn this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda’s story of growth and impact at Matchbox Studios Resources Mentioned in this Episode: Amanda's LinkedIn profile MatchBOX Coworking Studio website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 373. Building Global Community: Inside Emanuele Sisti’s Innovation Campus Journey 37:53
37:53 Play Later Play Later Lists Like Liked37:53
Play Later Play Later Lists Like LikedIn this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community. In this episode, we cover: How Emanuele’s engineering background shaped his approach to launching Innovation Campus. The unique challenges and opportunities of serving expats in coworking spaces. Balancing growth and consolidation while maintaining community-focused values. The competitive coworking landscape in Spain and strategies for standing out. Creative partnerships and expanding into new markets on a budget. Emanuele’s story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community! Resources Mentioned in this Episode: Emanuele's LinkedIn profile Innovation Campus website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 372. 4 Ways to Build a Stronger Coworking Space Team in 2025 32:09
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Play Later Play Later Lists Like LikedAre your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we’re diving into the four key strategies to align, empower, and strengthen your team for success. 🎯 Here’s what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team’s day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity. Whether you’re focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction. Resources Mentioned in this Episode: Community Manager University Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Follow Us on YouTube…
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Everything Coworking
1 371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her 1:11:34
1:11:34 Play Later Play Later Lists Like Liked1:11:34
Play Later Play Later Lists Like LikedTamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!) In this episode, Tamara shares: The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced. Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention. The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges. How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community. Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options. Tamara’s journey proves that, with the right mindset and a community-first approach, a coworking space can thrive. Resources Mentioned in this Episode: Q1 2025 Planning Session - Join us! Tamara's LinkedIn profile Ensemble Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Community Manager University Follow Us on YouTube…
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Everything Coworking
1 370. Hope is Not a Strategy - A 12-Week Q1 Planning Framework for Coworking Spaces 27:48
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Play Later Play Later Lists Like LikedHope is not a strategy. One of the pitfalls of being an entrepreneur is that we tend to like to just keep moving. But actions taken at random will not get us closer to our goal as fast as focused actions taken against a plan. In this episode, we introduce a "12 Week Year" planning framework and invite you to our Q1 2025 planning workshop. Resources Mentioned in this Episode: The Q1 2025 Planning Workshop for Coworking Space Owners The Twelve Week Year book Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 369. How to Do Coworking Bonuses Right - Data-Driven Recommendations 23:04
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Play Later Play Later Lists Like LikedAligning incentives is critical...unfortunately, our intuitiion sometimes leads us to bonus performance that should be intrinsically rewarded....and we end up sending a signal that table stakes behaviors are actuall going above and beyond the call of duty. On this episode, we go through some unexpected findings on how to do bonuses right and walk through coworking-specific applications. Resources Mentioned in this Episode: Harvard Business Review Article: Research: When Bonuses Backfire Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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Everything Coworking
1 368. Coworking Design with Purpose: Insights from Dorothy Rogers-Bullis and Dan Bullis of Saratoga CoWorks 1:03:52
1:03:52 Play Later Play Later Lists Like Liked1:03:52
Play Later Play Later Lists Like LikedIn this episode of the Everything Coworking Podcast, I’m joined by Dorothy Rogers-Bullis and Dan Bullis, founders of Saratoga CoWorks. Known for their community-focused approach, Dorothy and Dan are experts in creating coworking spaces that blend functional design with personal touches. Together, they discuss their philosophy on coworking design, the power of local connections, and how they’ve used their own design backgrounds to cultivate an inviting environment at Saratoga CoWorks. In this episode, you’ll hear: How Dorothy and Dan’s background in business interiors led to their unique approach to coworking space design. Key design elements that set Saratoga CoWorks apart, including flexible layouts and personal touches. Strategies for balancing aesthetics and functionality to create a welcoming yet practical environment. Insights into how they build relationships with members, making coworking spaces feel like a true community. Practical tips on using design to cater to the evolving needs of coworking members. Whether you're designing your own coworking space or looking for ways to enhance community-building, this episode with Dorothy and Dan offers valuable insights into building coworking environments that support both form and function. Resources Mentioned in this Episode: Dorothy's LinkedIn profile Daniel's LinkedIn profile Elisabeth LaPierre on LinkedIn Saratoga CoWorks website drb Business Interiors Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube…
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