Dan Jaffe - LawLytics - Episode 143

Evolve the Law Podcast - A Catalyst For Legal Innovation

LawLytics was founded as a response to Dan’s frustrations with the legal marketing industry — and it’s the dream legal marketing service and system he wished had been available to him. Dan and Engineer Derek Johnson co-founded LawLytics with a simple vision: to empower attorneys to grow their practices without wasting time or money.

Launched in 2012, today LawLytics powers hundreds of the web’s most successful attorney websites and blogs, and our business is doubling each year.

For the latest topics, trends and tech in the legal industry, subscribe to the Evolve the Law Podcast: A Catalyst for Legal Innovation. Listen as legal experts and leaders share insights about the legal industry. For more information, questions, or suggestions about our podcast feel free to email us at [e-mail]

Links and Resources from this Episode

• For additional information go to https://abovethelaw.com/legal-innovation-center
• https://www.lawlytics.com

Show Notes

• Taking control of legal marketing. Why it's still largely a black box.
• How Lawlytics works and improves client intake, tracking and cross-marketing for law firms.
• Dan's entrepreneurial journey in legal tech.
• What lawyers miss when it comes to marketing.
• How to tap into an attorneys ability to communicate to improve marketing effectiveness.
• The most important data points to track for effective legal marketing.
• On avoiding "vanity metrics."
• The biggest drivers of engagement (hint: quality over quantity).
• Tips for generating quality content.
• Dan on if there's such a thing as too much content.
• Dan on the effectiveness of social media in driving new business and improving reputation.
• Lessons from Google Plus.
• On the usefulness of marketing on Facebook for lawyers.
• Why the future of law firm marketing looks like the past.
• Dan's favorite Lawlytics success story.’

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