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Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe
Manage episode 362321240 series 2968470
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- Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.
- Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach.
- Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various topics.
- Finally, Misty shares her brilliant definition of how she defines “brand” and how B2B companies, especially, need to invest seriously in building their brands.
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