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The Art of Podcasting and Embracing Technology w/ Founder and Host of Wicked Energy, Justin Gauthier
Manage episode 362820305 series 2968470
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- Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family.
- They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like podcasts.
- Matthew and Justin talk about where the industry stands in terms of digital marketing and branding, emphasizing the need for proper marketing communication, content creation, community management, etc., which play an important role in hiring decisions nowadays.
- Matthew provides an overview of ROI for podcasting or other forms of content marketing. He explains that it goes through stages and emphasizes the importance of communicating from the customer's perspective rather than just focusing on data.
- Matthew shares tips, tools, and tricks to make your workflow and businesses more efficient, increase productivity and improve deliverables.
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