A Deep Dive into Product-Led Growth w/ Breezy Beaumont

Executive Conversations

“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.”

Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work for your company.

Correlated is a product-led revenue platform targeted towards teams who want to expand through PLG and gain a better understanding of where to focus their efforts. Breezy walked us through the basics of product-led marketing (a strategy we’ve been hearing plenty about recently) and gave us some tips on the types of strategies you should employ when taking a product-led approach.

Breezy revealed her top product-led growth plays, such as social selling, product virality, and post-conversion tracking and we also talked about the link between a community-led and product-led approach.

Plus, she dove a bit deeper into the concept of social selling and how you can encourage your whole team to get involved when utilizing this method as a growth strategy. Finally, she touched on how to ease into a PLG strategy if you aren’t currently a product-led organization.

If you’ve been seeing product-led growth pop up all over the place recently but still don’t fully understand what it’s about, you do not want to miss this episode.

In this episode:

• What product led-growth is
• When PLG can work
• How marketing strategies and roles shift in a product-led company
• What is social selling
• How to get your whole team involved in a social-selling initiative

Timestamps

0:47-2:02 What is product-led growth?

2:03-4:44 Differentiating your messages based on your brand vs. your product, and when product-led growth can work

4:45-7:08 Where does marketing fall in a product-led company? Do PLG companies still need sales and marketing teams?

7:09-9:55 How the role of a marketing team shifts in a PLG company

9:56-12:05 Preparing yourself for success in a product-led organization and what types of marketing strategies/skills are essential in product-led company

12:06-13:49 Breezy’s best PLG plays

13:50-17:17 What is social selling and how do you encourage your whole team to get involved?

17:18-18:25 Is there a tie between a community-led and product-let strategy?

18:26-19:19 How to ease into a product-let growth strategy

19:20-20:19 Where to find Breezy and how to access Correlated resources
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