How to Use Social Media for Organic B2B Growth w/ Kate Erwin

Executive Conversations

This week, the Flying Cat Marketing podcast caught up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth.

Kate kicked off by telling us how she makes the fleeting nature of social media work for her by using it as a testing ground for content ideas and formats. And why she believes conversation starters are more important than likes.

She went on to explain why you don’t have to be a teen to use TikTok, before telling us how she leverages content partnerships to grow her audience. And how you can totally punch above your weight by leaning in on partnerships with bigger fish.

She finished up by explaining how she uses social listening to validate keyword research and get topic ideas, and how to find the right people and grow your network.

All this and more on the SaaS Marketing Podcast.

Don’t miss it!

In this episode we talk about:

• Social media
• Content partnerships
• Social listening

Timestamps:

1:17- 6:57 How to use social media as a content testing ground

6:58-8:17 Why conversation starters are more important than likes

8:18-9:57 How social media can help you figure out what type of content to create

9:58-18:17 How to leverage content partnerships

18:18-22:11 How to use social listening to validate keyword research

22:12- 25:08 How to find influencers and build your network on social media

Connect with Kate Erwin on LinkedIn: https://www.linkedin.com/in/kateerwin/

While you’re here

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