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Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)
Manage episode 285945820 series 2836836
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Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs
If you're looking for the cliff notes, here are some actionable that you can take away with you today.
The four pillars of post-purchase surveys are:
- Attribution
- Conversion Rate Optimization (CRO) e.g., how was your experience?
- Personalization
- Customer research.
In order to improve response rate, you'll want to:
- Remove any pop-ups on your order confirmation page
- Load time is key. remove any excess scripts that aren't a higher priority than the data you're seeking.
- Make it fun!
- Request an audit from Matt and his team.
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