Customers in Context and SXSW 2023

Experience by Design

In today’s data saturated world, businesses are looking for ways to cut through the noise, and consumers are looking to feel seen and heard. Tools and techniques from the social sciences like Anthropology and Sociology can help organizations thrive in today's complex world by focusing on people’s lived experience in context. Learning to see connections from an experience standpoint reveals often implicit rules and relationships that shape how and why trends and ideas matter. Audiences will take away how to understand customers more holistically, integrate experience and systems design thinking ethically, and build more sustainable and authentic relationships. We'll explore how aligning experience and brand charts the future through transparency, sustainability, responsible tech and more.

Travel with Adam and Gary, along with previous guest Jen Briselli, to the 2023 South by Southwest event for their session "Customers in Context: Social Science for Marketers." A packed room of over 300 were on hand to hear about how social science can be essential to designing brand experiences. Listeners will hear how to receive a special summary of the event, with tips and ideas on how to think like a social scientists when creating brand experiences.

This episode brought to you by the Experience Research Society (EXPRESSO)